You’ve implemented several traffic driving techniques and you’re starting to see the results. But you’re still not getting leads? You could be missing a step in the marketing process to turn those visitors into customers.
Searching for a way to take your B2B online marketing up a notch in efficiency and efficacy? Instead of leaning into cold calls/emails or putting all of your eggs into trade shows or networking, consider leveraging the potential of authentic networking via LinkedIn groups.
Nowhere else on the internet can you find a better-qualified group of prospects to engage for B2B marketing. Previously we wrote about how to get business from LinkedIn in less than 25 minutes per day. Part of that strategy is getting involved in LinkedIn Groups. You can use participation in the right groups to feed the top of your sales funnel with the best possible fuel: those people most likely to engage with your content, appreciate your offerings, and develop into satisfied customers.
Let's dive in! We're going to use real estate as our example industry here, but know that there are groups for virtually any industry or vertical.
Having a great website has been recognized as a necessity for B2C businesses for quite some time. Consumers have flocked to the Internet and love to search online for their favorite things to buy. Attractive websites with easy navigation have been proven to increase traffic, revenues and sales for retail companies. And now in the era of mobile search, these companies have jumped on the bandwagon of mobile-friendly websites.
The anatomy of a B2B marketing strategy is far different from consumer brands. Whereas most B2C brands will do business in volume to grow, we (B2B companies) rely on relationships, repeat business and loyalty to survive. Because this, it's crucial to know how to work each part of your sales funnel to build a long-lasting client roster.
It's the beginning of the year. Your boss tells the marketing department that he wants to increase the number of leads coming into generate more revenue by the end of the year. Your department just launched a beautiful new website and you're feeling optimistic -- but when you go to look at your numbers, nothing is happening. No leads are coming in. In fact, there is very little traffic coming to your website to begin with. You know that in order to generate leads through your website, you really need to drive in more visitors from around the web. There is little to no paid media budget this quarter, and you know asking for it is out of the question.