Marketing With Purpose | 41 Orange Blog

The Blog

There is always more to learn so it is time to start reading.

8 Content Marketing Trends for the Rest of 2018

We’re almost halfway through 2018, which means it’s time to reflect on all of those trend pieces we read back in January.

Building the Foundation: What Goes Behind Building a Website

In an era dominated by technology and everything migrating online, it goes without saying that every business needs to create a website to market their products and services. A website will not only help you set up an online shop to directly sell your services and products to your clients but will help increase your online presence and reach a wider audience.

Key Elements to Getting More Leads from your Real Estate Marketing Strategy

As the real estate industry has come around to using the multitude of online marketing tools available through the internet as opposed to past marketing methods such as direct mail, the speed and accuracy of all things marketing have increased rapidly. With search engine optimization and online real estate listings, marketing for real estate brands has become a lot simpler. If you're a real estate agent or a real estate business and your brand is falling behind the times, now is your chance to take advantage of these resources by creating a solid inbound marketing strategy for your real estate. The result will be more and better qualified leads all around.

The Most Effective Tactics for B2B Online Marketing

B2B online marketing offers immense value if used properly, but businesses that act without considering a particular channel's specific ROI risk wasting resources, money, and brand equity. You have to choose what is right for your company based on your goals. 

Understanding how each approach impacts your bottom line relative to its expense is crucial. In this article, we’ll be outlining the most effective B2B online marketing approaches affect a business.

6 Key Elements of SEO That Influence Your Search Rankings

For best results with SEO, it is important to take key steps when creating content. On-page SEO is not difficult to implement, it is just a matter of going through each step to ensure that you are maximizing your SEO opportunities for each post.

Successful Business Leaders Know These 9 Marketing Facts

What sets apart good leaders from great leaders is the ability to drive and sustain growth in an organization. Successful business leaders know that marketing is the secret to successfully growing their company. 

Over time, we have noticed a lot of commonalities in successful business leaders—almost like a secret sauce that all savvy business owners know and value. We’d like to share the top nine facts about marketing that all those successful business owners and leaders know.