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Winning Hearts & Minds Through a Hybrid Social Media Strategy

This talk was originally presented by Samantha Anderson at SAGE Talks, put on by the Sage Executive Group in San Diego. 

Drive More Referrals by Delighting Your Customers

In order to invite your existing customers to offer referrals, you need to be able to prove to them why they should refer you to their friends. For them to refer you to qualified leads, they will have to trust you. But trust will come naturally after you have spent time building a relationship with them through the previous steps of the inbound marketing process, Attract, Convert and Close, and the final step, discussed in this article, Delight.