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Top 4 Tips To Be Productive With Marketing & SEO Projects

If your business has a website, SEO is a phrase that you need to incorporate into your vocabulary. Search Engine Optimization (SEO) is the process of transforming the online visibility of a website in a search engine’s unpaid results. In simpler words, it’s the secret recipe to get your business website to appear at the top of search engine results without any money leaving your pocket. Every internet user knows that whatever website shows up at the top of search results naturally gets more visitors, which translates into more potential business. Here are four tips that will give your website the extra push it needs to boost your monthly audience visitors:

1. Get External Links

You can spend hours slaving away to create great content, but that in itself won’t be enough to drive traffic to your website. You need to establish credibility by getting other websites to link to your content. Google relies heavily on external links when creating their search engine algorithm. In fact, data has shown that getting external links is the single most important objective for attaining high ranks in SEO efforts. This is because it’s one of the hardest metrics to manipulate, and therefore, the best way to gauge the popularity of a website. Think of it like applying for a job: Typically, resumes that are recommended internally receive higher priority than those flooding in from people outside of the organization. Any website developer can talk about their skill sets all day long, but having reliable sources talk about you is the best way to ensure your dependability. It’s easier to trust someone’s abilities when they have good references. For tips on how to get these external links, you can get more information on the topic on many different media platforms.

2. Know Your Keywords and Use Them

If you were to boil down all of the content from your website to a few words, what would they be? These are your “keywords,” also known as the golden ticket that brings users to your website. These words are the connection between what your audience are searching for and what you provide that will fulfill their need. You want to use words that drive organic traffic to your website from the search engine results pages (SERPs).

The keywords that you choose to focus on are what will determine what kind of traffic you get. In order to make sure you include the right keywords, you need to do some keyword research to find what search terms people are entering into search engines. Once you know what topics are relevant to your business, you can use these keywords into your site description, tagline, blog categories, page titles, and page content to optimize your whole site for search engines. By doing so, you will improve your positioning on SERPs and draw in more monthly visitors.

3. Monitor Your Site Speed

Everybody loves when their webpage loads quickly, but many web developers fail to realize how this impacts their SEO. In 2010, Google announced that website page speed will impact search rankings. Logically, it makes sense why Google would make this a factor in ranking search engine results. A poor performing website leads to poor user experience, so why should websites that offer this get more promotion? It works in their favor to promote speedy websites that make the experience of searching information more efficient.

Having time-efficient websites appear at the top of their search engine is Google’s way of saying, “Scratch my back and I’ll scratch yours.” Check your site speed to gauge where you stand: On average websites take 7 seconds to load, but ideally you should keep your load time 3 seconds or less. In fact, 47% of consumers expect a web page to load in two seconds or less, and a one-second delay can result in a 7% reduction in conversions. This means improving your site speed helps your visibility in search engines and your conversion rate.

4. Understand the Purpose of SEO

A common misconception we’ve found is clients believing that SEO is a lead-generation strategy. Although SEO is an important step in the process of generating new business, it is not effective on its own. SEO is the first step of your strategy to turn potential clients into leads.

The purpose of SEO is to drive traffic to your website, but this traffic alone does not guarantee a sale. Think of it as a bus, driving your potential clients to your website. When the bus arrives at a stop, customers need some kind of indication to know that they are at the right stop. This is where you step in to show them that they are at the right place to get exactly what they need. The most effective use of SEO is incorporating it at the beginning of your inbound funnel as a part of your lead generation strategy.

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About the Author: Samantha Anderson

Samantha Anderson

Samantha is the COO and co-founder of 41 Orange, inc, a marketing agency. She is also currently a member of the Board of Directors for San Diego Civic Youth Ballet, Balboa Park’s resident classical ballet school since 1945. Hailing from the agency world, Sam has worked with Fortune 500 tech, financial, and consumer brands, including Intel, Petco and LPL Financial, to shape their online presence and reach their target audiences more effectively through social media and beyond. She holds a Bachelor’s degree in Journalism, emphasis in public relations from San Diego State University.