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Real Estate Marketing Trends: What Works?

Real estate marketing has really come a long way. From the days of physical distribution of flyers and door to door marketing to modern day online marketing, real estate marketing is really evolving at a rapid pace. The incorporation of technology into real estate marketing has created numerous opportunities for real estate teams to market differently.

Real estate agents are embracing the idea of infusing technology into their marketing strategy and it is paying dividends, but to see a real return you have to understand the techniques and marketing channels that are likely to work for your marketing campaign and those that are likely to have a lower return on investment. So what really works? Here are real estate marketing ideas and channels which when implemented properly, guarantee success:

Social Media

One integral part of online real estate marketing is the use of social media to reach out to potential clients and customers. With billions of active users every single month, social media platforms present the perfect opportunity for real estate professionals and marketing teams to reach out to clients. By utilizing the platforms appropriately, you’re able to reach a broader audience than your immediate circle. For example, Facebook has close to 2 billion active users and is a prime platform to market your real estate business properly.

Facebook and the other social media platforms have made it easier to market real estate businesses via social sharing. Through paid or sponsored advertisements on social media, you are able to create custom ads and target a specific demographic that you feel is likely to be interested in your property. To better zero in on your target audience, you can choose the radius within which the ads will be seen, the age of your target audience, and the gender among many other targeting options. 

Using social media as a real estate marketing platform works because the whole thing is personal and interactive. Buyers can establish a connection even before they see the property and this connection is important in any business, especially for real estate. Plus social media often allows you to upload unlimited images and utilize video marketing to it's maximum capacity. 

Marketing Automation

The other trend that is quickly being infused into real estate marketing and proving effective is marketing automation. Here, otherwise repetitive tasks such as emails, social media interactions and many other actions are automated using a special software. Making follow-ups on new leads is easier and quicker. When you receive a new business lead, the software automatically contacts the lead and adds them to an ongoing lead drip system which is really effective. This improves on your lead engagement and the conversion rates will go up as a result. Email marketing automation will help you save your precious time and concentrate on other important things regarding your real estate business.

Inbound Marketing

Inbound marketing is a lead generation approach focused on attracting only the relevant and helpful customers through content marketing, search engine optimization and social media interactions. Here, the focus really is on the potential clients rather than the interruptive passersby who are just looking. This is a great technique for a real estate marketing plan that truly gives you the power to filter out the ideal client from the other users who are unlikely or unqualified for doing business with you. 

With inbound marketing and lead generation, the power of attracting clients rests solely on you and your real estate marketing strategy. You have a perfect opportunity to outdo your competitors by creating quality and unique content that will give your potential clients a reason to come back for more. You need to create content that is not only interesting but addresses the problems and needs of the serious buyers. When the content you produce is able to consistently address the needs of a prospective buyer, then trust and credibility builds up and this eventually leads to a purchase or a referral at the very least. It is more efficient and productive marketing technique for real estate businesses because unlike flyers or direct mailers, you will receive more qualified leads.

Considering the extremely high competition in the real estate industry, you need best marketing techniques to make your business successful. These are cost effective ways of reaching more potential clients without breaking a sweat or the bank. They are techniques that will not only help you generate real time leads but will also go a long way in helping you build a formidable brand in the real estate industry. By using these real estate marketing ideas in your day to day marketing strategy, you will be saving a lot of time and effort. 

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About the Author: Samantha Anderson

Samantha Anderson

Samantha is the COO and co-founder of 41 Orange, inc, a marketing agency. She is also currently a member of the Board of Directors for San Diego Civic Youth Ballet, Balboa Park’s resident classical ballet school since 1945. Hailing from the agency world, Sam has worked with Fortune 500 tech, financial, and consumer brands, including Intel, Petco and LPL Financial, to shape their online presence and reach their target audiences more effectively through social media and beyond. She holds a Bachelor’s degree in Journalism, emphasis in public relations from San Diego State University.