Right this moment, there are over 2 billion people on Facebook. Chasing its heels comes Facebook’s messenger app, Messenger, at 1.23 billion and rapidly growing. While many marketers have noted the importance of Facebook as a social media platform and a great place for digital ads in recent years, far too few have capitalized upon the opportunity to interact with customers more directly, through chat and messaging.
You’ve probably heard of it before. So many people vouch for it - the ever utilitarian funnel. While helpful for guiding liquids into tight spaces - why on earth would you ever use it for a content marketing strategy?
Content marketing is just one aspect of an inbound marketing strategy. Content marketing involves generating free informational content (such as guides, articles, and eBooks) and blogs to generate inbound leads and conversions. The crux of content marketing is that your company becomes a trusted hub for information for your customers. Through the trust that your content develops, you can expand your customer base, build brand awareness, and create an engaging audience around your product or service.
While some may understand the importance of a structured sales program, others may not know how crucial sales can be to the success of a company, let alone the value of a structured program. Generating leads can be frustrating, and when the leads aren't being contacted, they can easily fall through the cracks. This was our challenge with PropertyADVANTAGE.
PropertyADVANTAGE is a property management company based in San Diego that focuses on residential property management and Homeowner Association or HOA management. Founded in 2007, the PropertyADVANTAGE team have been consistent in their business, but failed to grow much farther than just word of mouth referrals. The company decided, in 2015, it really needed help if they wanted to grow, so they contacted us.
The 41 Orange team was brought in to help the company figure out how to grow its business without relying on purchasing contracts. With a well-researched inbound marketing strategy and a tailored sales program, 41 Orange was able to help PropertyADVANTAGE achieve a 319 percent ROI by the end of the first year, projecting a 1,089 percent ROI by year two. However, the success wasn't easy to achieve. To learn more about our challenges and how we manage to grow the company despite those challenges, read on.
Inbound marketing has been proven as an effective method for lead generation. With a marketing strategy that focuses on a target audience through a combination of content marketing, SEO, social media, and email marketing, inbound is a more cost-effective method of generating b2b leads than traditional outbound marketing.
Implementing an inbound campaign can attract a variety of different visitors to your site with an output of B2B leads -- some may become worthwhile customers, others may not be ready to purchase just yet, and some may have just come across your site out of curiosity with no intention of doing anything other than looking.