Marketing With Purpose | 41 Orange Blog

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There is always more to learn so it is time to start reading.

Samantha Anderson

Samantha is the COO and co-founder of 41 Orange, inc, a marketing agency. She is also currently a member of the Board of Directors for San Diego Civic Youth Ballet, Balboa Park’s resident classical ballet school since 1945. Hailing from the agency world, Sam has worked with Fortune 500 tech, financial, and consumer brands, including Intel, Petco and LPL Financial, to shape their online presence and reach their target audiences more effectively through social media and beyond. She holds a Bachelor’s degree in Journalism, emphasis in public relations from San Diego State University.
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Recent Posts

8 Changes to Facebook Advertising: Summer Edition

Recently, it seems as though when you talk or hear about Facebook it’s negative. In the media, Facebook has been the center of attention for their need to increase security and transparency across its platform. Despite the media frenzy, Facebook hasn’t lost any energy that it normally puts into improving its platform and other channels with regular updates. In fact, over the summer there have been numerous updates and changes to its algorithm that are affecting the way ads are being displayed. Here are 8 Facebook advertising updates that have been implemented in the past three months:

13 Ideas for When You're Out of Content Ideas

As seasoned content marketers, we’d like to believe that we can magically teleport ideas to the screen, ready to publish. We want to be as prolific as George R. R. Martin and produce volumes of engaging content, with readers hanging on our every word. But sometimes, with our favorite font at the ready, and a perfectly calibrated Retina display, we sit down to create, and… nothing. Just a blinking cursor reminding us that time is passing by. No matter how well-intentioned we are, there are times when the inspiration well runs dry, and everything grinds to a halt. If this has happened to you, you know how frustrating it can be.

6 Tips for Writing Copy that Converts

We’ve all heard the phrase: content is king. What that phrase translates to is that creating engaging, authentic and useful copy is a crucial element of your company’s marketing strategy. But not all content is effective. In fact, writing copy for your company’s website is not as easy as it sounds. It takes time, thought, effort and practice to develop copy that will increase your site’s conversion rates. It is a difficult skill and one that takes time to master. Here are six tips to help improve your company’s content marketing best practices that will help to improve low online conversion:

5 Industries Primed for Inbound Marketing


Digital marketing has become the lifeblood of modern businesses. In the era of e-commerce and social media, a new marketing strategy called “inbound” has taken several industries by storm. If you don’t already know what inbound marketing is, keep reading.

5 Useful & Effective HubSpot Workflows to Win More Customers

 Marketing automation is incredibly powerful, but when you get started, it can also be incredibly overwhelming.

Many marketers onboard HubSpot and then are left wondering, “How can we get the most of this platform? How do we utilize all these tools to nurture sales leads more effectively?”

After more than 200 HubSpot campaigns, I can safely tell you that the answer to both those questions is workflows.

Top 9 Email Marketing Best Practices

As our communication styles continue to change and adapt, there is one channel that has persisted: email.

Remember back to the day when you used to have an AOL or SBCGlobal account? While it seems like a lifetime ago and the majority of the public has moved on from using those services, the power of sending and receiving an email has remained strong.