Marketing With Purpose | 41 Orange Blog

Jennifer Heusner

Jennifer is a graduate of Eastern Washington University with a Bachelor of Arts in Cultural Anthropology and dual minors in Business Administration and Linguistics. Her previous exploits include full-stack agency operations, paid social advertising, brand development & design, large-scale event promotion, content strategy, and project management.

Recent Posts

Marketing and the IoT: How Connectivity Shapes Strategy

It’s coming. The connection of all physical things to the internet is on the horizon (and in some ways, it’s already being put into place). The possibilities of these new applications are seemingly endless, but this also means that with the interconnectedness of all physical objects to the internet, marketing strategy is going to take on a whole new meaning. The evolution is upon us, and as astute students of the marketing world, it’s time to buckle up and get ready for a new breed of digital marketing.

Local Ranking for Small Businesses - An Easy 1, 2, 3


For many small business owners, the jargon of optimizing for local search rankings can be a daunting journey reminiscent of a Wizard of Oz-esque trek through the unknown.