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Why You Shouldn’t Be Afraid to Outsource Your Content Marketing

What does your marketing approach consist of? Depending on your business, it could include outbound strategies, social media promotion, SEO, inbound, content marketing or a combination of two or more of these. The simple reality is that the more calculated tactics you use in your game plan, the better your overall strategy and ROI will be.

Unfortunately, most businesses don’t have time to cover all the bases, and leaving out content marketing can cost you key interactions with prospective customers or clients - after all, the point of creating content is to educate your audience and develop trust and relationships with those who are potentially looking in your direction for their solutions.

We know you’re busy, but don’t let the ever-crucial content production slip through the cracks - instead, consider outsourcing your content marketing. Here’s why:

A Dedicated Team

Interviewing, hiring, training and upkeep can be a daunting task - building a content team from scratch is impractical for most businesses, and, quite frankly, can be a hassle. If you outsource your content, you’ll have an established, experienced team dedicated entirely to the production of your content.

Your production team will build your content strategy from scratch and plan out every detail along the way, from the topics to be covered and keywords to be optimized for, to finalizations and publishing online - your original content will be calculated, optimized and nurtured to precision.

Choosing the right team is key - the best content creators will conduct thorough research and get to know your company to its core so they can adopt your businesses’ ideas, voice and culture. Outsourcing your content production will give you peace of mind knowing that your content syndication is in the hands of a unit that is essentially acting as an extension of your marketing team.

"47% of buyers viewed 3-5 pieces of content before engaging with a sales rep."

(Demand Gen Report, 2016) (Source:

A Valuable Return On Investment

So you want to create great content, and of course you’re experts on the subject, but producing the number of blog articles, infographics, image galleries or videos necessary to make you an authority in your internet domain is a daunting task that requires maximum attention and effort. Your team might just not have bandwidth for that, and that’s okay.

When you outsource, you are saving time and money while increasing your brand’s visibility and capturing and retaining the attention of your audience - whether they’re already customers or just in the awareness stage.

Trust in the Experts

Trusting essential components of your brand to an outside source can be scary, but if you choose a team that prioritizes your company’s values within their work, it might just be the best marketing decision you could possibly make.

Proper content marketing has been proven to create leads, boost SEO, and showcase thought leadership - by focusing your efforts on the other aspects of your company and leaving content to the experts, you’ll optimize your time and money and produce the best content available to promote your business.

"43% of B2B marketers say blogging is their most important type of content."

(Social Marketing Industry Report, 2017) (Source:

Final Thoughts

You might not be prioritizing content marketing in your current strategy, but according to statistics and every successful marketer, you should be.

Outsourcing your content marketing requires a large amount of trust and a mutual understanding between the outsourced content team and your internal unit - but choosing the right organization to partner with will ultimately save you effort, time and money in the long run, and even short-term. Do you want to demonstrate your expertise using content as your evidence?

Contact us to learn more about our content team!

About the Author: Bianca Sanborn

Bianca Sanborn

Content Coordinator Bianca has a strong background in journalism as the former Sports Editor for the Sonoma State STAR, a nationally recognized college newspaper. She also has 5 years of experienced in social media management through the STAR and various professional endeavors. Her passions include painting, music production, graphic design, photography, and videography — skills she’s often able to utilize in her profession. She graduated from Sonoma State University with Honors and a Communications degree in May 2018, and has been with 41 Orange since October of that same year.