Live video marketing has become a sensational trend in social media marketing and if you are not using it, then you are lagging behind. Introduced after the massive success of pre-recorded videos in marketing, live videos have spread through the various platforms like a bushfire. Originally used in traditional video streaming services like Twitch and Youtube, the trend has now spread to the mainstream social media platforms like Facebook, Twitter, Instagram, Periscope and Snapchat. Its massive uptake by the social media users globally has prompted brands and marketers to incorporate it in their marketing strategies and it is duly paying dividends. So, why is live video marketing so successful? How are brands using this revolutionary tool to market themselves?
A lot of large brands and corporations are utilizing live videos to drive crazy traffic numbers to their pages. There are numerous ways in which these brands use the live video tool to reach out to their prospective customer base. From holding live Q&A sessions, making special announcements on their products, broadcasting live events to giving their customers a glimpse of what goes on behind the scenes, there is no limit to what brands can accomplish with this tool. Here are some of the marketing tactics and strategies employed by the well-established brands who are doing it right:
Besides being a media powerhouse, the New York Times is famous thanks to their enticing and challenging crosswords. These crossword challenges have attracted lots of people who look to solve some of the most intriguing puzzles during their free times. So good are the crossword puzzles that players end up on the New York Times’ social media pages to drop comments and look for solutions to the puzzles they are having trouble solving. Through the Facebook Live tool, the NY Times engages these people sometimes giving hints and generally interacting with their customer base. If you are an ardent follower of their various social media pages, you will realize that they notch up to a million live viewers at times.
Too Faced Cosmetics
Too Faced is a famed cosmetics brand which is known by many for its revolutionary use of Youtube and Facebook Live to entice and engage its customers. Too Faced depends a lot on visuals to market a number of its products and the Live Video tools is helping them big time. With the help of beautiful women and celebrities, Too Faced goes live on these platforms broadcasting short but very educational videos on how to apply makeup using their products. They however don’t entirely use the platform for marketing their tools-they sometimes go out of the ways and post behind the scenes live videos and even offer giveaways to their fans following their live videos. These fun and educative live videos have helped them cement their position as a cosmetics brand and they are ingeniously using it to market their products to the world.
The video gaming powerhouse EA Sports is famous for its large array of interesting games and Madden NFL is up there with some of the most-played games in the world. As expected, a lot of EA Sports customers and ardent gamers take to the company’s social media pages to give suggestions and look for hints on how to play the games. EA Sports Madden NFL players especially, make good use of the company’s Facebook page to discover new trendsetters and upcoming player ratings on the game. EA Sports takes full advantage of the attention they get and use social media to engage with the gamers. Taking a cue from Twitch's live streaming culture a, EA Sports Madden NFL use Live Videos to interact with their gamers and market themselves to the world. They recently held a live interview with NFL players and gaming analysts looking at the drafted players and their respective ratings on the game. The broadcasted video received a lot of attention in the U.S and other parts of the world with the number of viewers hitting the million mark just before the hour-long live video came to an end.
Clearly, Live Video is not a fad or just another passing trend that will come to an end in the near future. A lot of people love authenticity and this is what live videos bring. The fact that they make the viewers feel in the moment and engage with the brands instantly has helped the marketing tool grow in popularity. If you are a brand or a social media marketer looking to up your social media game, then you should look to live videos. Live video is an inexpensive marketing tool that is here to stay and you should utilize it to engage with your customers and market yourself to the world.