Marketing With Purpose | 41 Orange Blog

Why SEO is NOT a Lead Generation Strategy

With all of the emphasis that has been placed on search engine optimization, we often have clients telling us they want to increase their SEO efforts to generate new business.

Yes, SEO is definitely going to bring you sustainable traffic over the long-run. It is critical to your lead generation strategy, but it is not a lead strategy on its own.

6 Key Elements of SEO That Influence Your Search Rankings

For best results with SEO, it is important to take key steps when creating content. On-page SEO is not difficult to implement, it is just a matter of going through each step to ensure that you are maximizing your SEO opportunities for each post.