Over the years, Google has cemented its place as the top search engine in the world, with over 3.5 billion searches a day.
Remember the days when you could string together a bunch of keywords, throw it somewhere on your blog, and watch your website rocket to the front page of Google?
Focus content around a specific keyword or longtail keyword, while a critical aspect of any online marketing campaign, shouldn’t be your sole focus. In fact, the structure and model of your posts and content are just as important as the keywords you utilize. There are four key aspects of SEO:
By now you are familiar with SEO and the use of keywords. SEO stands for “search engine optimization" which means that you optimize the page content on your website to boost results in search engines, the higher your website appears in search, the more likely that more traffic will land on your website, increasing conversion rates.
In order to maximize the return on your SEO investment, it is important that you follow the correct formula for determining what your audience is searching for.
There are a wide range of tools available that can help you narrow down user searches to find specific keywords. Keywords are typically industry specific terms which your audience uses in Google or other search engine queries to locate what they are searching for.
In order for your site to rank near the top of the list when people search, the content on your web page must center around those keywords effectively. This process also allows you to weed out search terms that you do not want to be associated with by leaving them out of your content.
Here's how you can start researching your audience's search data to choose the best keywords available:
Search Engine Optimization (SEO) is an important tool to utilize to bring the right people to your website at the right time. It helps draw people to your website who are looking for your products and services, while establishing trust with your company and raising your authority as a website. When used incorrectly, SEO can push your content lower on search result pages, preventing traffic from coming to your page.