In order to maximize the return on your SEO investment, it is important that you follow the correct formula for determining what your audience is searching for.
There are a wide range of tools available that can help you narrow down user searches to find specific keywords. Keywords are typically industry specific terms which your audience uses in Google or other search engine queries to locate what they are searching for.
In order for your site to rank near the top of the list when people search, the content on your web page must center around those keywords effectively. This process also allows you to weed out search terms that you do not want to be associated with by leaving them out of your content.
Here's how you can start researching your audience's search data to choose the best keywords available: