Marketing With Purpose | 41 Orange Blog

Topic Modeling: The Importance of Connecting Keywords

Focus content around a specific keyword or longtail keyword, while a critical aspect of any online marketing campaign, shouldn’t be your sole focus. In fact, the structure and model of your posts and content are just as important as the keywords you utilize. There are four key aspects of SEO:

Avoiding Keyword Cannibalization in Your Website Content

By now you are familiar with SEO and the use of keywords. SEO stands for “search engine optimization" which means that you optimize the page content on your website to boost results in search engines, the higher your website appears in search, the more likely that more traffic will land on your website, increasing conversion rates.

How to Find What Your Audience is Searching For

In order to maximize the return on your SEO investment, it is important that you follow the correct formula for determining what your audience is searching for.

There are a wide range of tools available that can help you narrow down user searches to find specific keywords. Keywords are typically industry specific terms which your audience uses in Google or other search engine queries to locate what they are searching for.

In order for your site to rank near the top of the list when people search, the content on your web page must center around those keywords effectively. This process also allows you to weed out search terms that you do not want to be associated with by leaving them out of your content.

Here's how you can start researching your audience's search data to choose the best keywords available:

Common SEO Mistakes You Could Be Making and How to Avoid Them

Search Engine Optimization (SEO) is an important tool to utilize to bring the right people to your website at the right time. It helps draw people to your website who are looking for your products and services, while establishing trust with your company and raising your authority as a website. When used incorrectly, SEO can push your content lower on search result pages, preventing traffic from coming to your page.

How to Generate More Leads on your Website using SEO & Social Media

With information readily available for any future customer, it’s important to understand where your ideal customers are within the buyer’s journey. By utilizing SEO, blogging, and social media, you’re targeting customers at the right moment, message, making it much more likely that they’re going to hear your message.

Each stage has its own unique challenges, and here are a few techniques on how to capture your leads attention during each stage:

Why SEO is NOT a Lead Generation Strategy

With all of the emphasis that has been placed on search engine optimization, we often have clients telling us they want to increase their SEO efforts to generate new business.

Yes, SEO is definitely going to bring you sustainable traffic over the long-run. It is critical to your lead generation strategy, but it is not a lead strategy on its own.