Marketing With Purpose | 41 Orange Blog

4 Easy Ways to Turn More Leads Into Paying Customers

We've been going over the Inbound Marketing methodology, discussing how B2B companies can gain clients and grow revenue. The first step, attracting visitors, focuses on turning strangers into visitors by offering them valuable content through a variety of channels such as social media, blogging and SEO to attract them to your site. The second step is converting visitors into leads via the use of landing pages, calls-to-action and personalized offers. The next step is closing sales, turning those leads into viable customers using inbound techniques to establish a relationship, build trust and eventually make a sale.