Marketing With Purpose | 41 Orange Blog

The Most Effective Tactics for B2B Online Marketing

B2B online marketing offers immense value if used properly, but businesses that act without considering a particular channel's specific ROI risk wasting resources, money, and brand equity. You have to choose what is right for your company based on your goals. 

Understanding how each approach impacts your bottom line relative to its expense is crucial. In this article, we’ll be outlining the most effective B2B online marketing approaches affect a business.

What Real Estate Brands Should Expect Working with a Marketing Agency

Online marketing is often the silver bullet that can take many real estate brands, property management companies and commercial design firms to new heights. But often these businesses either don't have the staff to manage a full marketing program in-house, or don't have the skills to do it at the level they'd like.

That's when a marketing agency can step in to save the day!

How to Decide if Your Marketing Team Needs Agency Help

Marketing a mid-sized B2B company takes a lot of time and effort. You can't just assign the task of marketing your business online to employees with other responsibilities - you have to establish a team that is dedicated to launching and maintaining your online marketing. The thing is, even a small team of in-house marketers may not be enough to effectively manage your marketing efforts.

In this case, you should strongly consider the professional assistance of a marketing agency. Not sure if you actually need the help of an agency? The following are a few signs that your in-house marketing team is in need of outside help:

10 Marketing Myths Smart CEOs Don't Believe

Marketing is complex, and savvy marketers are worth their weight in gold. But while a smart CEO makes sure to build a powerful marketing department, CEOs should also understand the fundamentals of marketing in their business sector. Here are ten myths which, while prevalent, will lead you down the wrong path:

How to Be Successful on Kickstarter

The Story of Hydaway Bottle & How We Raised $263k On Kickstarter

Kickstarter has become the ultimate setting for the cinderella story. It’s the playground of makers and inventors, and the storefront for unique, one-of-a-kind objects. $2.1 Billion has been pledged on Kickstarter, and many people are vying for a piece of the crowdfunding pie.

But striking it rich isn’t as easy as crowdfunding makes it seem. Oh no, on the contrary. Successfully raising money on Kickstarter is a lot of work.

Just ask our good friend and client Niki Singlaub, inventor of HYDAWAY Bottle. Niki had a simple idea: What if there was a reusable water bottle that you could conveniently fit in the pocket of my backpack? Wouldn’t it be great if I could carry a water bottle for my kids instead of relying on store-bought drinks?

That’s when the HYDAWAY Bottle was born. Designed for an active lifestyle, HYDAWAY bottles are compact, folding down like an accordion to just over one inch to easily fit in a pocket, backpack, or carry-on --nearly anywhere.

With such a unique product, how could it fail? 


The HYDAWAY Bottle collapses down to easily fit in a pocket while you're on the go.

B2B Edition: How Much Should I Spend on Marketing?

As a business owner or marketing manager of a small to midsize business, you may be wondering, "how much should I spend on marketing?" This is a question we get a lot from new clients, especially those who have aggressive growth goals for the year. While there is no one answer that suits every business, this is the advice we give to our clients: