Marketing With Purpose | 41 Orange Blog

This is the Most Common Pitfall in B2B Inbound Marketing

Right now, if you want to generate leads there is no more effective and cost-effective way of doing so than with inbound marketing.

According to Hubspot, inbound typically generates three times as many leads as traditional outbound marketing, and at only about one-third the cost.

On top of that, SEO-based inbound leads have an average 14.6% close rate, versus only 1.7% for outbound methods.

B2B Marketing Strategies for Attracting More Leads

The anatomy of a B2B marketing strategy is far different from consumer brands. Whereas most B2C brands will do business in volume to grow, we (B2B companies) rely on relationships, repeat business and loyalty to survive. Because this, it's crucial to know how to work each part of your sales funnel to build a long-lasting client roster. 

The Art of Permission in Inbound Marketing & Why it Works

Last year, we here at 41 Orange were lucky enough to attend Hubspot’s annual INBOUND conference in Boston, Mass. It was a three-day whirlwind of learning, listening and sifting through it all at the end. But one keynote really resonated with me, personally, and it was Seth Godin’s talk on permission marketing. If you’re not familiar with Godin, he’s the godfather of permission marketing and coined the term in 1999. In fact, he literally wrote the book on it, “Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers,” a winning must-read to enhance your permission marketing knowledge.

6 Reasons Why Marketing Automation is Essential to B2B Lead Generation

The day of researching and qualifying every single business lead manually are coming to an end. Forget spending hours going through your leads to identify whether or not they are the right person. There's technology for that -- affordable technology. In fact, many of your marketing activities can, and should, be automated. 

Why GPCT Should Be in Every B2B Marketing Plan

As a business owner or head of marketing, your main responsibility is to grow your company. Everything you do is geared towards helping your company reach the next level. You know that in order to really grow, you need to invest in marketing your business.

But before you invest in your marketing or even engage an agency partner for any marketing services, you need to decide what success really looks like for you. And we mean really defining what you and your team want to achieve through your marketing efforts.

This is where "GPCT" comes in. 

5 Reasons Why You're Not Getting Leads from Your Blog

You've heard the rave reviews about how blogging helps generate new business. Excited and ready to give it everything you have, you jump right in. Blog posts are coming easily and quickly, and you're publishing regularly.

But there's just one problem: You're not getting leads. 

 If you're reading this article because your blog is not bringing in the business you want, let me just say this: You are not alone, friend. There are several reasons why your blog isn't generating new business for your company -- and they are quite common. Here's what to look for and how to fix the issue to start generating those leads!