Marketing With Purpose | 41 Orange Blog

How to Create a Lead Magnet That Converts

One of the big draws of inbound marketing is its ability to draw in leads that are in need of a product or service that your business provides. This is all done organically, but the problem is that inbound tactics can take a long period of time to show any major results.

The Best Types of Emails for B2B Lead Generation

Email marketing plays a critical role in almost every modern internet marketing strategy, but what messages should you be sending to convert that mailing list into a rich set of high-potential leads? Good marketing using the latest tools emphasizes personalization and the nurturing of good relationships—here are the emails that make that happen.

4 Lead Categories to Know for a Successful Inbound Marketing Strategy

Inbound marketing is a proven strategy to generate highly qualified leads from around the web. It focuses on the needs of a target audience and utilizes a variety of tools to reach that audience such as social media, e-mail marketing and content marketing. 

4 Effective Ways to Generate Leads From Your Website

Many B2B companies find it challenging to convert their website visitors into leads. In fact, over 40% of B2B marketing professionals say that converting leads into customers is the biggest challenge they face. They don’t know where or how to begin, but they know they need more – and better – leads. For them, lead generation and conversion is still entrenched in the traditional methods of referrals, direct mail, cold calling and advertising.

How to Classify B2B Leads from Inbound Marketing

Inbound marketing has been proven as an effective method for lead generation. With a marketing strategy that focuses on a target audience through a combination of content marketing, SEO, social media, and email marketing, inbound is a more cost-effective method of generating b2b leads than traditional outbound marketing.

Implementing an inbound campaign can attract a variety of different visitors to your site with an output of B2B leads -- some may become worthwhile customers, others may not be ready to purchase just yet, and some may have just come across your site out of curiosity with no intention of doing anything other than looking.

Cracking the Code: Using Email Marketing to Get More Business

With advertisers and promoters constantly barraging inboxes with messages, what can you do to separate yourself from the masses?

Here are several tips to ensure your messages will be received: