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How to Properly Use Content in B2B Inbound Marketing

In order to run an effective inbound marketing campaign, a strong content marketing strategy is essential. Inbound marketing is all about putting yourself in a position for consumers to find you by allowing them to navigate the first part of the sales funnel on their own.

We've already discussed how to attract more leads to your website, but what do you need to do with them once they are there? It's time to capture their information.

To accomplish this, content is required to both attract consumers as well as to inform and assist them to the point that they are ready to seek guidance through the rest of their buyer's journey. The following will help provide you with a better understanding of how and why content is so important to an effective inbound marketing campaign.

Outbound versus Inbound Marketing: Why Not Both?

The marketing landscape has evolved dramatically over the last few years. With over 198 million Internet users using ad blockers and 84% of viewers skipping ads on TV, the notion of a captive audience is a thing of the past. People have changed how they consume media and engage with brands in whole new ways. They have grown accustomed to ignoring invasive, irrelevant marketing messages and look to interact with content that entertains and educates. 

The Art of Permission in Inbound Marketing & Why it Works

Last year, we here at 41 Orange were lucky enough to attend Hubspot’s annual INBOUND conference in Boston, Mass. It was a three-day whirlwind of learning, listening and sifting through it all at the end. But one keynote really resonated with me, personally, and it was Seth Godin’s talk on permission marketing. If you’re not familiar with Godin, he’s the godfather of permission marketing and coined the term in 1999. In fact, he literally wrote the book on it, “Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers,” a winning must-read to enhance your permission marketing knowledge.

6 Reasons Why Marketing Automation is Essential to B2B Lead Generation

The day of researching and qualifying every single business lead manually are coming to an end. Forget spending hours going through your leads to identify whether or not they are the right person. There's technology for that -- affordable technology. In fact, many of your marketing activities can, and should, be automated. 

Successful Business Leaders Know These 9 Marketing Facts

What sets apart good leaders from great leaders is the ability to drive and sustain growth in an organization. Successful business leaders know that marketing is the secret to successfully growing their company. 

Over time, we have noticed a lot of commonalities in successful business leaders—almost like a secret sauce that all savvy business owners know and value. We’d like to share the top nine facts about marketing that all those successful business owners and leaders know.

Hiring An Agency: When It's a Good (Or Bad) Idea

Agencies were born out of need. Looking back, Volney B. Palmer opened the first advertising agency in Philadelphia, Penn. in 1850—the first of its kind in the United States. Palmer’s agency placed ads produced by its clients in various newspapers—basically a modern-day paid advertiser. And since the 1700s, agencies across the world have been helping business owners make their business more profitable, helping said business’ customers experience a better service, or merely let the world know they exist. It’s a need that’s been a need since the dawn of commerce.