Marketing With Purpose | 41 Orange Blog

My First 90 Days of Learning and Implementing Inbound Marketing

41 Orange Marketing Coordinator Sarah Laoyan takes you through her experience of learning inbound marketing and HubSpot, and what she’s learned to help you get up and running faster.

As a recent college graduate, I was aware of basic marketing strategies and terminologies before starting my job as a marketing coordinator here at 41 Orange. During my training, I was introduced to HubSpot and inbound marketing, a technique that I only knew on the surface.

The Future of Inbound: How Marketing will Change in 2017

This past year has been a monumental year for inbound marketers. According to Hubspot’s 2016 state of inbound report, 73% of organizations use inbound marketing as their primary approach to marketing. Of these organizations, 81% of them deemed their strategy as effective.

With a lot of technological upgrades in the upcoming year, we’re anticipating a lot of changes coming to inbound marketing.

Here are a few things we believe are going to change the game and help you generate more leads online in 2017:

Why You Should Push for Weekly Meetings with Your Marketing Agency

Here are 41 Orange, we learned pretty early on that clear and consistent communication is key to a successful relationship.

Cracking the Code: Using Email Marketing to Get More Business

With advertisers and promoters constantly barraging inboxes with messages, what can you do to separate yourself from the masses?

Here are several tips to ensure your messages will be received: 

10 Essential Tools Our Inbound Marketing Team is Thankful For

It's nearly Thanksgiving, and in the spirit of giving thanks, our team decided to reflect on the amazing tools we use every day that allow us to work efficiently, effectively and intelligently as a team. Talent and strategy only get you so far -- the technology we use enables our ability to implement and scale those inbound marketing strategies and utilize our talent in the best way possible.

Why Inbound Marketing is Essential to B2B Online Marketing in 2017

As one of the fastest growing marketing strategies for online businesses, inbound marketing is highly cost effective when it comes to lead generation.  

Adblockers empower potential customers to opt out of traditional advertising methods, forcing businesses to shift away from traditional marketing tactics. Using inbound marketing, online businesses are able to utilize various methods to help customers find their brand. Tactics such as content marketing and social media marketing are used very effectively to generate leads, as well as inform and educate the consumer as part of the process to convert leads into sales.

Here are six ways creative inbound marketing tactics can help to grow your business in 2017.