Even a savvy, well-informed agent can trip over marketing in the modern era. The methods have changed, the tools have transformed, and the preferred mediums are entirely new. Marketing has evolved rapidly, even in the past few years—so it’s crucial to check your techniques and make sure you’re not making basic mistakes according to the new rules. To help you with that, we’ve put together a list of five real estate marketing mistakes that are distressingly common and how to tackle those challenges:
Inbound marketing has been proven as an effective method for lead generation. With a marketing strategy that focuses on a target audience through a combination of content marketing, SEO, social media, and email marketing, inbound is a more cost-effective method of generating b2b leads than traditional outbound marketing.
Implementing an inbound campaign can attract a variety of different visitors to your site with an output of B2B leads -- some may become worthwhile customers, others may not be ready to purchase just yet, and some may have just come across your site out of curiosity with no intention of doing anything other than looking.
41 Orange Marketing Coordinator Sarah Laoyan takes you through her experience of learning inbound marketing and HubSpot, and what she’s learned to help you get up and running faster.
As a recent college graduate, I was aware of basic marketing strategies and terminologies before starting my job as a marketing coordinator here at 41 Orange. During my training, I was introduced to HubSpot and inbound marketing, a technique that I only knew on the surface.
This past year has been a monumental year for inbound marketers. According to Hubspot’s 2016 state of inbound report, 73% of organizations use inbound marketing as their primary approach to marketing. Of these organizations, 81% of them deemed their strategy as effective.
With a lot of technological upgrades in the upcoming year, we’re anticipating a lot of changes coming to inbound marketing.
Here are a few things we believe are going to change the game and help you generate more leads online in 2017:
Here are 41 Orange, we learned pretty early on that clear and consistent communication is key to a successful relationship.
With advertisers and promoters constantly barraging inboxes with messages, what can you do to separate yourself from the masses?
Here are several tips to ensure your messages will be received: