Marketing With Purpose | 41 Orange Blog

Your Marketing Strategy Could Use a Funnel

You’ve probably heard of it before. So many people vouch for it - the ever utilitarian funnel. While helpful for guiding liquids into tight spaces - why on earth would you ever use it for a content marketing strategy?

The Problem With One Size Fits All Marketing

Many generations of marketers have depended upon traditional marketing methods, even as the underlying technologies of communication evolve—but just as many have worked behind the scenes on more effective, efficient approaches to nurturing leads, such as marketing automation. Unfortunately, it’s often been difficult to leverage these alternative marketing approaches to their fullest potential—but that’s all changed with the growth of the internet. Email marketing, social media marketing and marketing automation are all common tools to see now. How should you use them to generate more leads?

The Importance of Marketing for Property Management Companies

Keeping a steady flow of property clientele at any property site can sometimes call for creative marketing strategies. This means thinking out of the box when it comes to advertising. Consider the following ways to increase your selling through these simple and efficient marketing techniques:

Real Estate Marketing Trends: What Works?

Real estate marketing has really come a long way. From the days of physical distribution of flyers and door to door marketing to modern day online marketing, real estate marketing is really evolving at a rapid pace. The incorporation of technology into real estate marketing has created numerous opportunities for real estate teams to market differently.

Real estate agents are embracing the idea of infusing technology into their marketing strategy and it is paying dividends, but to see a real return you have to understand the techniques and marketing channels that are likely to work for your marketing campaign and those that are likely to have a lower return on investment. So what really works? Here are real estate marketing ideas and channels which when implemented properly, guarantee success:

5 Real Estate Marketing Mistakes You Could Be Making

Even a savvy, well-informed agent can trip over marketing in the modern era. The methods have changed, the tools have transformed, and the preferred mediums are entirely new. Marketing has evolved rapidly, even in the past few years—so it’s crucial to check your techniques and make sure you’re not making basic mistakes according to the new rules. To help you with that, we’ve put together a list of five real estate marketing mistakes that are distressingly common and how to tackle those challenges:

How to Classify B2B Leads from Inbound Marketing

Inbound marketing has been proven as an effective method for lead generation. With a marketing strategy that focuses on a target audience through a combination of content marketing, SEO, social media, and email marketing, inbound is a more cost-effective method of generating b2b leads than traditional outbound marketing.

Implementing an inbound campaign can attract a variety of different visitors to your site with an output of B2B leads -- some may become worthwhile customers, others may not be ready to purchase just yet, and some may have just come across your site out of curiosity with no intention of doing anything other than looking.