Marketing With Purpose | 41 Orange Blog

How to Develop a Marketing Strategy for Real Estate Brands

Online marketing can be a daunting task for real estate agents and other real estate professionals. Some people get swept up in the metrics of online marketing, clicks, responses, emails, etc. It is easy to get excited at bumps in “traffic” to your website, but unless that traffic converts into a lead, it's not helping to grow your business.

Think about it like this, if you were running a print or television marketing campaign, would you get excited at the number of households you reached? That's the not key measurement you should be measuring in this specific situation. The key analytic that should be measured is one set by the goals of your marketing strategy. We've outlined a couple of tips on how to establish a marketing strategy for those within the real estate industry.

What Real Estate Brands Should Expect Working with a Marketing Agency

Online marketing is often the silver bullet that can take many real estate brands, property management companies and commercial design firms to new heights. But often these businesses either don't have the staff to manage a full marketing program in-house, or don't have the skills to do it at the level they'd like.

That's when a marketing agency can step in to save the day!

Here's Where Online Marketing is Headed

There are a couple simple ideas powering the current movement of online marketing: make it user-friendly, more informative, more authentic, not only because it builds brand equity but because the tools customers use to find their way online have become increasingly sophisticated. 

While marketing trends seem to change every week, it's pretty easy to see where everything is moving. If you're wondering what will stand the test of time and continue to dominate the best marketing strategies, read on.

How to Decide if Your Marketing Team Needs Agency Help

Marketing a mid-sized B2B company takes a lot of time and effort. You can't just assign the task of marketing your business online to employees with other responsibilities - you have to establish a team that is dedicated to launching and maintaining your online marketing. The thing is, even a small team of in-house marketers may not be enough to effectively manage your marketing efforts.

In this case, you should strongly consider the professional assistance of a marketing agency. Not sure if you actually need the help of an agency? The following are a few signs that your in-house marketing team is in need of outside help: