Marketing With Purpose | 41 Orange Blog

Power Your Marketing with SMART Goals to Achieve Stellar Results [TEMPLATE INCLUDED]

 Setting actionable marketing goals using this SMART exercise is perfect for marketers, like you, to figure out how to set achievable goals for your team—and reach them.

Planning is never easy for marketing teams, and in fact, most of us are such hit-the-ground-running-types, we tend to make goals without always ironing out all the finer details to achieve them. Oftentimes, metrics are used to measure the goals effectiveness once set in motion, but the planning part can get overlooked, or glossed over, in the heat of the moment to get a campaign up and running.

Steps to Take Before Implementing an Inbound Marketing Campaign

Inbound marketing is one of the most effective strategies a company can leverage to increase sales of its products and services. Inbound marketing focuses more on the user experience while interacting with your brand, as opposed to focusing on the outbound marketing message you want to send. Inbound marketing brings more people to your company portals, like social pages or your website and blog, through more organic means than traditional marketing tactics.

Your Marketing Strategy Could Use a Funnel

You’ve probably heard of it before. So many people vouch for it - the ever utilitarian funnel. While helpful for guiding liquids into tight spaces - why on earth would you ever use it for a content marketing strategy?

How to Establish Foundational Goals for Exponential Business Growth

Marketing is the key to exponentially growing your business. While the basis of any company is a great product or service, that is only half the equation. Customers will not purchase your “widgets” if they need to jump through 100 hoops to get there. Nor will they do it they have never heard of your product or your company.

Why You Should Practice Permission Marketing

The power of permission marketing is the ability to turn strangers into friends and friends into customers. It does this by finding connections, shared history and other points of relatability among disparate people and brought them together. The commonality between you and your customer (turned friend) fundamentally changes the  long-term relationship and enables you to amplify your marketing strategy.

What is a Bounce Rate and Why Should I Care?

Your website is the primary storefront for your business. It is your window to the world of markets and potential new customers. It is crucial that you know what is working on your website and what isn’t. Are your landing pages converting leads? Is the website’s front-page drawing people in? Does your site look modern? Are the pages easy to navigate?