It is very likely that someone has already told you that blogging is a good idea. Blogs are a good way to let your customers and prospects know about your products, your brand, and get to know and trust the people behind your company.
However, a blog alone is not going to attract the traffic you need to reach your goals for revenues and profits. Once your blog posts are written, they will not magically reach the audience you want. In fact, they might not reach any audience. That's where social media promotion comes in.
You might be saying, "But Sam, we already post all our content on Facebook and Twitter. What more do you want?"
To which I would reply, "Yes! That's great, but what else are you doing?" -- Do I hear crickets?
Here's what's up: A study conducted by KissMetrics found sharing content at least three times on Twitter, Facebook and Google+ increase shares more than 100 percent. If you're not sharing your content everywhere you can, multiple times, then you're doing social media promotion all wrong.
Let's talk about it.