You're reading this because you've been paying attention. You know that content marketing and inbound marketing are not just the future of marketing, but the now. Because it works. Why else would global brands invest so much into their content?
In order to run an effective inbound marketing campaign, a strong content marketing strategy is essential. Inbound marketing is all about putting yourself in a position for consumers to find you by allowing them to navigate the first part of the sales funnel on their own.
We've already discussed how to attract more leads to your website, but what do you need to do with them once they are there? It's time to capture their information.
To accomplish this, content is required to both attract consumers as well as to inform and assist them to the point that they are ready to seek guidance through the rest of their buyer's journey. The following will help provide you with a better understanding of how and why content is so important to an effective inbound marketing campaign.
It is very likely that someone has already told you that blogging is a good idea. Blogs are a good way to let your customers and prospects know about your products, your brand, and get to know and trust the people behind your company.
However, a blog alone is not going to attract the traffic you need to reach your goals for revenues and profits. Once your blog posts are written, they will not magically reach the audience you want. In fact, they might not reach any audience. That's where social media promotion comes in.
You might be saying, "But Sam, we already post all our content on Facebook and Twitter. What more do you want?"
To which I would reply, "Yes! That's great, but what else are you doing?" -- Do I hear crickets?
Here's what's up: A study conducted by KissMetrics found sharing content at least three times on Twitter, Facebook and Google+ increase shares more than 100 percent. If you're not sharing your content everywhere you can, multiple times, then you're doing social media promotion all wrong.
Let's talk about it.
Blogging is good for business. Actually, scratch that. Blogging is great for business. In fact, among a slew of fabulous statistics about just how good blogging is for your business is this: Companies who blog receive 97% more links to their website. And you know what that means? More traffic. Thought leadership. Being seen as an industry expert in the eyes of your customers.
It’s hard not to sound like an infomercial when you start pumping up the benefits of blogging for your business. “It’s great! Everyone’s doing it!” “You haven’t tried blogging yet?! You have no idea what you’re missing out on!” The cliches are endless, quite honestly. But, here’s the thing: They’re kind of true. Not only does blogging bring gobs of traffic to your business’ site, but that traffic is prime to be converted into leads. Once you shake that organic traffic tree, you have no idea what might come tumbling out.