Marketing With Purpose | 41 Orange Blog

Can Bots Write Good Marketing Content?

We are living in an era of technological advancements and are heading toward a time when Artificial Intelligence may overtake human efforts. One such example is the growing use of AI bots in business. These robots seem to have found their place in various wings of businesses on everything from messaging platforms to apps.

Your Marketing Strategy Could Use a Funnel

You’ve probably heard of it before. So many people vouch for it - the ever utilitarian funnel. While helpful for guiding liquids into tight spaces - why on earth would you ever use it for a content marketing strategy?

Crafting Your Message: Understanding User Intent of Each Social Media Platform

Any marketing and content strategy expert will tell you that you need to use social media marketing, but not every channel is the same. Users engage with each platform differently whether that is Facebook, Twitter, SnapChat, or Instagram. As marketers, it's up to us to create messages that match how users engage with these platforms. Part of implementing a social media strategy is understanding the type of messages that are put out on different social networks.

Why You Should Practice Permission Marketing

The power of permission marketing is the ability to turn strangers into friends and friends into customers. It does this by finding connections, shared history and other points of relatability among disparate people and brought them together. The commonality between you and your customer (turned friend) fundamentally changes the  long-term relationship and enables you to amplify your marketing strategy.

Utilizing Videos in Your Inbound Marketing Campaign

Video marketing is one of the most engaging methods to connect with your customers. You have probably run across kitschy, short, fun, and memorable videos on Facebook, Instagram, and even LinkedIn. This social video content uses cheap but engaging graphics, pictorials, short and punchy sentences that easily grab the attention of the audience. Most of these online videos are not much longer than a few minutes and they focus on one or two issues, making them very effective at engaging the viewer and leaving a favorable impact.

The Key to Content: Understanding the Content Creation Process

Most people know that successful campaigns require very calculated and precise planning to achieve measurable and desirable results. This isn’t any different for deciding what kind of content to share with your prospective clients. That is why Brand journalism is becoming increasingly popular. Brands are now able to share more information with potential leads prior to them even reaching out. The benefit of this is two-fold: You’re able to boost your SEO rankings and in turn attract more leads to your website.

If you’re considering adding more content into your marketing strategy, here is how to do it properly so you can actually generate more leads.