The power of permission marketing is the ability to turn strangers into friends and friends into customers. It does this by finding connections, shared history and other points of relatability among disparate people and brought them together. The commonality between you and your customer (turned friend) fundamentally changes the long-term relationship and enables you to amplify your marketing strategy.
Video marketing is one of the most engaging methods to connect with your customers. You have probably run across kitschy, short, fun, and memorable videos on Facebook, Instagram, and even LinkedIn. This social video content uses cheap but engaging graphics, pictorials, short and punchy sentences that easily grab the attention of the audience. Most of these online videos are not much longer than a few minutes and they focus on one or two issues, making them very effective at engaging the viewer and leaving a favorable impact.
Most people know that successful campaigns require very calculated and precise planning to achieve measurable and desirable results. This isn’t any different for deciding what kind of content to share with your prospective clients. That is why Brand journalism is becoming increasingly popular. Brands are now able to share more information with potential leads prior to them even reaching out. The benefit of this is two-fold: You’re able to boost your SEO rankings and in turn attract more leads to your website.
If you’re considering adding more content into your marketing strategy, here is how to do it properly so you can actually generate more leads.
You're reading this because you've been paying attention. You know that content marketing and inbound marketing are not just the future of marketing, but the now. Because it works. Why else would global brands invest so much into their content?
In order to run an effective inbound marketing campaign, a strong content marketing strategy is essential. Inbound marketing is all about putting yourself in a position for consumers to find you by allowing them to navigate the first part of the sales funnel on their own.
We've already discussed how to attract more leads to your website, but what do you need to do with them once they are there? It's time to capture their information.
To accomplish this, content is required to both attract consumers as well as to inform and assist them to the point that they are ready to seek guidance through the rest of their buyer's journey. The following will help provide you with a better understanding of how and why content is so important to an effective inbound marketing campaign.
It is very likely that someone has already told you that blogging is a good idea. Blogs are a good way to let your customers and prospects know about your products, your brand, and get to know and trust the people behind your company.
However, a blog alone is not going to attract the traffic you need to reach your goals for revenues and profits. Once your blog posts are written, they will not magically reach the audience you want. In fact, they might not reach any audience. That's where social media promotion comes in.
You might be saying, "But Sam, we already post all our content on Facebook and Twitter. What more do you want?"
To which I would reply, "Yes! That's great, but what else are you doing?" -- Do I hear crickets?
Here's what's up: A study conducted by KissMetrics found sharing content at least three times on Twitter, Facebook and Google+ increase shares more than 100 percent. If you're not sharing your content everywhere you can, multiple times, then you're doing social media promotion all wrong.
Let's talk about it.