Sales and Marketing are both fundamental components of a thriving organization. Their co-existence should be a harmonious and symbiotic relationship. Yet all too often these two departments are at odds with each other, and ready to do battle over why leads aren’t closing, or sales goals aren’t being met. More than likely, Sales will criticize the marketing content for being off-target, and Marketing will blame the sales reps for being lazy and unmotivated. But what if Sales is right, and the marketing content is the problem? What can a supportive marketer do to be proactive and helpful and restore the alliance between the two factions?
Remember the days when you could string together a bunch of keywords, throw it somewhere on your blog, and watch your website rocket to the front page of Google?