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How to Be Successful on Kickstarter

The Story of Hydaway Bottle & How We Raised $263k On Kickstarter

Kickstarter has become the ultimate setting for the cinderella story. It’s the playground of makers and inventors, and the storefront for unique, one-of-a-kind objects. $2.1 Billion has been pledged on Kickstarter, and many people are vying for a piece of the crowdfunding pie.

But striking it rich isn’t as easy as crowdfunding makes it seem. Oh no, on the contrary. Successfully raising money on Kickstarter is a lot of work.

Just ask our good friend and client Niki Singlaub, inventor of HYDAWAY Bottle. Niki had a simple idea: What if there was a reusable water bottle that you could conveniently fit in the pocket of my backpack? Wouldn’t it be great if I could carry a water bottle for my kids instead of relying on store-bought drinks?

That’s when the HYDAWAY Bottle was born. Designed for an active lifestyle, HYDAWAY bottles are compact, folding down like an accordion to just over one inch to easily fit in a pocket, backpack, or carry-on --nearly anywhere.

With such a unique product, how could it fail? 


The HYDAWAY Bottle collapses down to easily fit in a pocket while you're on the go.