Marketing With Purpose | 41 Orange Blog

The Key to Content: Understanding the Content Creation Process

Most people know that successful campaigns require very calculated and precise planning to achieve measurable and desirable results. This isn’t any different for deciding what kind of content to share with your prospective clients. That is why Brand journalism is becoming increasingly popular. Brands are now able to share more information with potential leads prior to them even reaching out. The benefit of this is two-fold: You’re able to boost your SEO rankings and in turn attract more leads to your website.

If you’re considering adding more content into your marketing strategy, here is how to do it properly so you can actually generate more leads.

5 Tips for a Content Marketing Program that Drives Sales Today

You're reading this because you've been paying attention. You know that content marketing and inbound marketing are not just the future of marketing, but the now. Because it works. Why else would global brands invest so much into their content? 

20 Ways to Break Through Writer's Block for Killer Content

When blogging for business, it’s not enough to throw out whatever comes to mind; rewrites and rehashings may get you a post for the day, but merely filling up your blog with content isn’t enough. 

On days when that writer's block gets in the way and writing good, strategic content seems like a climbing Mount Everest, all you have to do is pull up this post for some ideas.

Try any or all of these 20 approaches to break through writer's block, spark a good idea for a blog topic start writing some killer content:

Need to increase B2B sales? Try Blogging.

Bringing in new customers is the lifeline of any business. In industries such as commercial real estate, construction, financial services or even architecture & design, marketers and salespeople alike have relied on handshakes and cold calls. 

But what if there was a better, more effective way to market your business? 

There is. 

Blogging For Business: The Not-So-New (but effective) Marketing Frontier

Blogging made it's way on the marketing scene in the early 2000s with "brand journalism." Savvy brands utilizing online content to climb in search results, gain new website traffic and connect with customers on a brand new level. 

Today, however, blogging has become an effective long-term marketing strategy that allows companies to bring in new customers with a more passive sales approach. The results of blogging over time typically result in more leads, contributing to sustainable and ongoing growth. 

"Inbound marketing with HubSpot generally produces 2x the amount of leads within the first 6-months."

What is Inbound Marketing? 

Good question. Inbound marketing is simply the term we give for the method of bringing the right people to your website and get their contact information for a potential sale. 

Inbound marketing utilizes tactics like blogging, social media and search engine optimization to attract the right people to your website. For instance, if you're reading this right now, you're more than like the right person for us at 41 Orange because we work with marketers who want to increase leads or salespeople who need more prospects.  

Then we entice web visitors with valuable offer, bringing them to a form where we can capture their information, like this:

New Call-to-action

Next, when you have that person's information (and permission to email them) you can continue to send them relevant and helpful content (such as blog articles) to them to grow the relationship. Eventually, you'll trigger a need in that lead and they may reach out to learn more about your services -- then you work your magic and close a sale! 

Blogging is where it all begins.

A business-to-business company in any industry can take advantage of blogging for business to increase B2B sales. Here are a couple tips for how to get started: 

6 Key Elements of SEO That Influence Your Search Rankings

For best results with SEO, it is important to take key steps when creating content. On-page SEO is not difficult to implement, it is just a matter of going through each step to ensure that you are maximizing your SEO opportunities for each post.

4 Steps to Writing a Quick Content Strategy for Your Blog

Blogging is good for business. Actually, scratch that. Blogging is great for business. In fact, among a slew of fabulous statistics about just how good blogging is for your business is this: Companies who blog receive 97% more links to their website. And you know what that means? More traffic. Thought leadership. Being seen as an industry expert in the eyes of your customers.