Marketing With Purpose | 41 Orange Blog

Need to increase B2B sales? Try Blogging.

Bringing in new customers is the lifeline of any business. In industries such as commercial real estate, construction, financial services or even architecture & design, marketers and salespeople alike have relied on handshakes and cold calls. 

But what if there was a better, more effective way to market your business? 

There is. 

Blogging For Business: The Not-So-New (but effective) Marketing Frontier

Blogging made it's way on the marketing scene in the early 2000s with "brand journalism." Savvy brands utilizing online content to climb in search results, gain new website traffic and connect with customers on a brand new level. 

Today, however, blogging has become an effective long-term marketing strategy that allows companies to bring in new customers with a more passive sales approach. The results of blogging over time typically result in more leads, contributing to sustainable and ongoing growth. 

"Inbound marketing with HubSpot generally produces 2x the amount of leads within the first 6-months."

What is Inbound Marketing? 

Good question. Inbound marketing is simply the term we give for the method of bringing the right people to your website and get their contact information for a potential sale. 

Inbound marketing utilizes tactics like blogging, social media and search engine optimization to attract the right people to your website. For instance, if you're reading this right now, you're more than like the right person for us at 41 Orange because we work with marketers who want to increase leads or salespeople who need more prospects.  

Then we entice web visitors with valuable offer, bringing them to a form where we can capture their information, like this:

New Call-to-action

Next, when you have that person's information (and permission to email them) you can continue to send them relevant and helpful content (such as blog articles) to them to grow the relationship. Eventually, you'll trigger a need in that lead and they may reach out to learn more about your services -- then you work your magic and close a sale! 

Blogging is where it all begins.

A business-to-business company in any industry can take advantage of blogging for business to increase B2B sales. Here are a couple tips for how to get started: 

6 Key Elements of SEO That Influence Your Search Rankings

For best results with SEO, it is important to take key steps when creating content. On-page SEO is not difficult to implement, it is just a matter of going through each step to ensure that you are maximizing your SEO opportunities for each post.

4 Steps to Writing a Quick Content Strategy for Your Blog

Blogging is good for business. Actually, scratch that. Blogging is great for business. In fact, among a slew of fabulous statistics about just how good blogging is for your business is this: Companies who blog receive 97% more links to their website. And you know what that means? More traffic. Thought leadership. Being seen as an industry expert in the eyes of your customers. 

5 Reasons Why You're Not Getting Leads from Your Blog

You've heard the rave reviews about how blogging helps generate new business. Excited and ready to give it everything you have, you jump right in. Blog posts are coming easily and quickly, and you're publishing regularly.

But there's just one problem: You're not getting leads. 

 If you're reading this article because your blog is not bringing in the business you want, let me just say this: You are not alone, friend. There are several reasons why your blog isn't generating new business for your company -- and they are quite common. Here's what to look for and how to fix the issue to start generating those leads! 

The Smart Marketer's Guide to Blogging for Business

It’s hard not to sound like an infomercial when you start pumping up the benefits of blogging for your business. “It’s great! Everyone’s doing it!” “You haven’t tried blogging yet?! You have no idea what you’re missing out on!” The cliches are endless, quite honestly. But, here’s the thing: They’re kind of true. Not only does blogging bring gobs of traffic to your business’ site, but that traffic is prime to be converted into leads. Once you shake that organic traffic tree, you have no idea what might come tumbling out.