Bringing in new customers is the lifeline of any business. In industries such as commercial real estate, construction, financial services or even architecture & design, marketers and salespeople alike have relied on handshakes and cold calls.
But what if there was a better, more effective way to market your business?
Blogging For Business: The Not-So-New (but effective) Marketing Frontier
Blogging made it's way on the marketing scene in the early 2000s with "brand journalism." Savvy brands utilizing online content to climb in search results, gain new website traffic and connect with customers on a brand new level.
Today, however, blogging has become an effective long-term marketing strategy that allows companies to bring in new customers with a more passive sales approach. The results of blogging over time typically result in more leads, contributing to sustainable and ongoing growth.
"Inbound marketing with HubSpot generally produces 2x the amount of leads within the first 6-months."
What is Inbound Marketing?
Good question. Inbound marketing is simply the term we give for the method of bringing the right people to your website and get their contact information for a potential sale.
Inbound marketing utilizes tactics like blogging, social media and search engine optimization to attract the right people to your website. For instance, if you're reading this right now, you're more than like the right person for us at 41 Orange because we work with marketers who want to increase leads or salespeople who need more prospects.
Then we entice web visitors with valuable offer, bringing them to a form where we can capture their information, like this:
Next, when you have that person's information (and permission to email them) you can continue to send them relevant and helpful content (such as blog articles) to them to grow the relationship. Eventually, you'll trigger a need in that lead and they may reach out to learn more about your services -- then you work your magic and close a sale!
Blogging is where it all begins.
A business-to-business company in any industry can take advantage of blogging for business to increase B2B sales. Here are a couple tips for how to get started: