Content marketing is the backbone of any Internet marketing campaign. If you're unfamiliar with the term, content marketing is the drafting, publishing, and sharing of “content” (i.e. blogs, articles, and releases) that inform your customers about your products, services, and issues related to your industry. However, creating content is slow and expensive. Your content marketing strategy needs to be written well, relevant, original and targeted to a very specific audience for it to perform well. This type of marketing strategy costs time and money but great content can drive clients to your website, and long-lasting blog posts can generate traffic for months, maybe even years.
Content marketing is just one aspect of an inbound marketing strategy. Content marketing involves generating free informational content (such as guides, articles, and eBooks) and blogs to generate inbound leads and conversions. The crux of content marketing is that your company becomes a trusted hub for information for your customers. Through the trust that your content develops, you can expand your customer base, build brand awareness, and create an engaging audience around your product or service.
Ever felt like your writing and creating blog posts, but no one is looking? It's a common feeling in the industry. Topical writing that appeals to your audience needs to come out with timely and regular publishing if you want to attract interest. Once you have the audience attention, the idea is that your readers will move along the sales funnel and become leads.
Blog content costs time and money. As part of your regular content marketing strategy, you may publish anywhere between 12-60 posts a year. As time goes on, some of these posts will become dated, and other excellent content may become buried.
Creating dynamic content is the basis of an inbound marketing foundation. The philosophy of inbound marketing is simple: potential buyers come to you when you offer them information or services they are already looking for.
For example, if you create an e-book or series of blog posts about increased longevity in investors and what this means for the field of financial advisory, you have made a desirable resource. There are search engine users looking for this content right now; as long as your search engine terms are optimized and your landing page is appealing, this resource will help potential clients find you.
If your brand is currently consistently blogging, that's a good start! Yet regular blogging may not be enough. What else can you do to capture audience attention? Keep these three strategies in mind:
A successful inbound marketing strategy is all about remarkable content. It’s the motor that drives your website’s traffic and, without it, your chances of increasing conversions are dim. The most effective way to increase your blog's traffic and SEO is to strengthen the quality of your writing. Most people can adequately string words and sentences together to get their point across. They know the difference between its and it’s and you’re and your. But create content that engages, enchants, and goes viral? That takes a lot more work.