There's a pretty good chance that one of the main goals of your inbound marketing campaign is to improve your B2B lead generation. There are numerous strategies out there that can be extremely effective at generating leads if implemented into your overall marketing strategy correctly. However, the first step of creating an effective lead generation marketing program is understanding how to effectively reach your audience. This is accomplished through the creation of a buyer persona.
Have you started thinking about Millennials in your B2B marketing strategies? It might be hard to believe, since they were "just kids" a few years ago, but they are rapidly entering management levels. According to Pew research, they are already the largest generation in the US workforce, and their numbers are only going to grow in the years to come.
And if you try to talk to them like you talk to Boomers, they'll show you the door.
There are probably few generation gaps we know of larger than that separating the Millennials from the Boomers. They have had vastly different upbringings, creating vastly different views on life. Knowing how to talk to them is going to be key to B2B marketing strategies moving forward.
In order to run an effective inbound marketing campaign, a strong content marketing strategy is essential. Inbound marketing is all about putting yourself in a position for consumers to find you by allowing them to navigate the first part of the sales funnel on their own.
We've already discussed how to attract more leads to your website, but what do you need to do with them once they are there? It's time to capture their information.
To accomplish this, content is required to both attract consumers as well as to inform and assist them to the point that they are ready to seek guidance through the rest of their buyer's journey. The following will help provide you with a better understanding of how and why content is so important to an effective inbound marketing campaign.
Having a great website has been recognized as a necessity for B2C businesses for quite some time. Consumers have flocked to the Internet and love to search online for their favorite things to buy. Attractive websites with easy navigation have been proven to increase traffic, revenues and sales for retail companies. And now in the era of mobile search, these companies have jumped on the bandwagon of mobile-friendly websites.
The anatomy of a B2B marketing strategy is far different from consumer brands. Whereas most B2C brands will do business in volume to grow, we (B2B companies) rely on relationships, repeat business and loyalty to survive. Because this, it's crucial to know how to work each part of your sales funnel to build a long-lasting client roster.
As a business owner or head of marketing, your main responsibility is to grow your company. Everything you do is geared towards helping your company reach the next level. You know that in order to really grow, you need to invest in marketing your business.
But before you invest in your marketing or even engage an agency partner for any marketing services, you need to decide what success really looks like for you. And we mean really defining what you and your team want to achieve through your marketing efforts.
This is where "GPCT" comes in.