Any marketing and content strategy expert will tell you that you need to use social media marketing, but not every channel is the same. Users engage with each platform differently whether that is Facebook, Twitter, SnapChat, or Instagram. As marketers, it's up to us to create messages that match how users engage with these platforms. Part of implementing a social media strategy is understanding the type of messages that are put out on different social networks.
The power of permission marketing is the ability to turn strangers into friends and friends into customers. It does this by finding connections, shared history and other points of relatability among disparate people and brought them together. The commonality between you and your customer (turned friend) fundamentally changes the long-term relationship and enables you to amplify your marketing strategy.
Video marketing is one of the most engaging methods to connect with your customers. You have probably run across kitschy, short, fun, and memorable videos on Facebook, Instagram, and even LinkedIn. This social video content uses cheap but engaging graphics, pictorials, short and punchy sentences that easily grab the attention of the audience. Most of these online videos are not much longer than a few minutes and they focus on one or two issues, making them very effective at engaging the viewer and leaving a favorable impact.
Your website is the primary storefront for your business. It is your window to the world of markets and potential new customers. It is crucial that you know what is working on your website and what isn’t. Are your landing pages converting leads? Is the website’s front-page drawing people in? Does your site look modern? Are the pages easy to navigate?
You are probably asking yourself, what is the point of A/B testing? You know your product, your company, and your market. You don’t need a bunch of charts and graphs to tell you how to design your website, what products to offer, or how to adapt your emails, landing pages, or calls to action.
Blog content costs time and money. As part of your regular content marketing strategy, you may publish anywhere between 12-60 posts a year. As time goes on, some of these posts will become dated, and other excellent content may become buried.