Marketing With Purpose | 41 Orange Blog

5 Useful & Effective HubSpot Workflows to Win More Customers

 Marketing automation is incredibly powerful, but when you get started, it can also be incredibly overwhelming.

Many marketers onboard HubSpot and then are left wondering, “How can we get the most of this platform? How do we utilize all these tools to nurture sales leads more effectively?”

After more than 200 HubSpot campaigns, I can safely tell you that the answer to both those questions is workflows.

Hyper-Personalized Marketing: Why Unique Messaging Wins in 2018

Let's face it. It's 2018, and with new technology, our capabilities of marketing at a personalized level continue to surpass what was possible, year after year.

If you haven't started personalizing the majority of your digital marketing efforts by now, you might as well go back to promoting your content through a horse-riding messenger boy.

Top 9 Email Marketing Best Practices

As our communication styles continue to change and adapt, there is one channel that has persisted: email.

Remember back to the day when you used to have an AOL or SBCGlobal account? While it seems like a lifetime ago and the majority of the public has moved on from using those services, the power of sending and receiving an email has remained strong.

Local Ranking for Small Businesses - An Easy 1, 2, 3


For many small business owners, the jargon of optimizing for local search rankings can be a daunting journey reminiscent of a Wizard of Oz-esque trek through the unknown.

5 Ways to Support Your Sales Team With Marketing Content


Sales and Marketing are both fundamental components of a thriving organization. Their co-existence should be a harmonious and symbiotic relationship. Yet all too often these two departments are at odds with each other, and ready to do battle over why leads aren’t closing, or sales goals aren’t being met.

More than likely, Sales will criticize the marketing content for being off-target, and Marketing will blame the sales reps for being lazy and unmotivated. But what if Sales is right, and the marketing content is the problem? What can a supportive marketer do to be proactive and helpful and restore the alliance between the two factions?

10 Steps to Help You Think Like a Journalist: From Keywords to Content


Remember the days when you could string together a bunch of keywords, throw it somewhere on your blog, and watch your website rocket to the front page of Google?