Recently, it seems as though when you talk or hear about Facebook it’s negative. In the media, Facebook has been the center of attention for their need to increase security and transparency across its platform. Despite the media frenzy, Facebook hasn’t lost any energy that it normally puts into improving its platform and other channels with regular updates. In fact, over the summer there have been numerous updates and changes to its algorithm that are affecting the way ads are being displayed. Here are 8 Facebook advertising updates that have been implemented in the past three months:
Pay-per-click (PPC) management is crucial to a successful marketing strategy. How crucial? It is estimated that businesses earn $2 for every $1 they spend on PPC campaigns – when they’re done correctly.
If a part of your job involves sales, then you’re likely already well aware of how important communicators are. The ability to persuade someone’s viewpoint is vital in a sales role. Selling is the art of convincing people to think the way you do. Whether you’re selling a product or service or you want them to invest in your company, the root of all sales is being an excellent communicator.
When you sit and think about it, documenting your marketing strategy is a no-brainer. Of course, you’d like a well thought out roadmap that will show you where you are, as well as where you’re going. However, the reality is that in the hustle and bustle of ongoing projects and sudden campaign opportunities it feels like there isn’t always time to document your content marketing strategy. In fact, only 37-61 percent of marketing professionals do document their content strategy.
What can get forgotten in the content marketing world, when examining your website and improving its design, is that the whole purpose of your website is to maintain and/or increase sales. Your website is the main, and often first, point of contact for your customers, and how successful your business is can depend on how well your website is set up for lead generation.
Influencer marketing has become a driving force for brands to expand their reach and grow their audience. Influencer marketing isn’t just about Instagram, Youtube and promoting products and services; it’s about earning people’s trust.