Marketing With Purpose | 41 Orange Blog

Steps to Take Before Implementing an Inbound Marketing Campaign

Inbound marketing is one of the most effective strategies a company can leverage to increase sales of its products and services. Inbound marketing focuses more on the user experience while interacting with your brand, as opposed to focusing on the outbound marketing message you want to send. Inbound marketing brings more people to your company portals, like social pages or your website and blog, through more organic means than traditional marketing tactics.

Your Marketing Strategy Could Use a Funnel

You’ve probably heard of it before. So many people vouch for it - the ever utilitarian funnel. While helpful for guiding liquids into tight spaces - why on earth would you ever use it for a content marketing strategy?

The 4 Tools All Content Marketers Should Use

Content marketing is just one aspect of an inbound marketing strategy. Content marketing involves generating free informational content (such as guides, articles, and eBooks) and blogs to generate inbound leads and conversions. The crux of content marketing is that your company becomes a trusted hub for information for your customers. Through the trust that your content develops, you can expand your customer base, build brand awareness, and create an engaging audience around your product or service. 

The Problem With One Size Fits All Marketing

Many generations of marketers have depended upon traditional marketing methods, even as the underlying technologies of communication evolve—but just as many have worked behind the scenes on more effective, efficient approaches to nurturing leads, such as marketing automation. Unfortunately, it’s often been difficult to leverage these alternative marketing approaches to their fullest potential—but that’s all changed with the growth of the internet. Email marketing, social media marketing and marketing automation are all common tools to see now. How should you use them to generate more leads?

The Importance of Marketing for Property Management Companies

Keeping a steady flow of property clientele at any property site can sometimes call for creative marketing strategies. This means thinking out of the box when it comes to advertising. Consider the following ways to increase your selling through these simple and efficient marketing techniques:

How to Establish Foundational Goals for Exponential Business Growth

Marketing is the key to exponentially growing your business. While the basis of any company is a great product or service, that is only half the equation. Customers will not purchase your “widgets” if they need to jump through 100 hoops to get there. Nor will they do it they have never heard of your product or your company.