Creating dynamic content is the basis of an inbound marketing foundation. The philosophy of inbound marketing is simple: potential buyers come to you when you offer them information or services they are already looking for.
For example, if you create an e-book or series of blog posts about increased longevity in investors and what this means for the field of financial advisory, you have made a desirable resource. There are search engine users looking for this content right now; as long as your search engine terms are optimized and your landing page is appealing, this resource will help potential clients find you.
If your brand is currently consistently blogging, that's a good start! Yet regular blogging may not be enough. What else can you do to capture audience attention? Keep these three strategies in mind: