Marketing With Purpose | 41 Orange Blog

Tips on Capturing Your Audience's Attention

Creating dynamic content is the basis of an inbound marketing foundation. The philosophy of inbound marketing is simple: potential buyers come to you when you offer them information or services they are already looking for.

For example, if you create an e-book or series of blog posts about increased longevity in investors and what this means for the field of financial advisory, you have made a desirable resource. There are search engine users looking for this content right now; as long as your search engine terms are optimized and your landing page is appealing, this resource will help potential clients find you.

If your brand is currently consistently blogging, that's a good start! Yet regular blogging may not be enough. What else can you do to capture audience attention? Keep these three strategies in mind:

How to Attract More Customers with Stronger Written Content

A successful inbound marketing strategy is all about remarkable content. It’s the motor that drives your website’s traffic and, without it, your chances of increasing conversions are dim. The most effective way to increase your blog's traffic and SEO is to strengthen the quality of your writing. Most people can adequately string words and sentences together to get their point across. They know the difference between its and it’s and you’re and your. But create content that engages, enchants, and goes viral? That takes a lot more work.

Why Customer Service on Social is Essential for Ecommerce

Social media is more than a way to promote your brand - it's a connection to your leads that develops personal relationships. So what separates the good from the great in social media marketing?

How to Find What Your Audience is Searching For

In order to maximize the return on your SEO investment, it is important that you follow the correct formula for determining what your audience is searching for.

There are a wide range of tools available that can help you narrow down user searches to find specific keywords. Keywords are typically industry specific terms which your audience uses in Google or other search engine queries to locate what they are searching for.

In order for your site to rank near the top of the list when people search, the content on your web page must center around those keywords effectively. This process also allows you to weed out search terms that you do not want to be associated with by leaving them out of your content.

Here's how you can start researching your audience's search data to choose the best keywords available:

How to Classify B2B Leads from Inbound Marketing

Inbound marketing has been proven as an effective method for lead generation. With a marketing strategy that focuses on a target audience through a combination of content marketing, SEO, social media, and email marketing, inbound is a more cost-effective method of generating b2b leads than traditional outbound marketing.

Implementing an inbound campaign can attract a variety of different visitors to your site with an output of B2B leads -- some may become worthwhile customers, others may not be ready to purchase just yet, and some may have just come across your site out of curiosity with no intention of doing anything other than looking.

My First 90 Days of Learning and Implementing Inbound Marketing

41 Orange Marketing Coordinator Sarah Laoyan takes you through her experience of learning inbound marketing and HubSpot, and what she’s learned to help you get up and running faster.

As a recent college graduate, I was aware of basic marketing strategies and terminologies before starting my job as a marketing coordinator here at 41 Orange. During my training, I was introduced to HubSpot and inbound marketing, a technique that I only knew on the surface.