With its many awesome built-in features, WordPress can be a marketer’s best friend. But with all the changes constantly being made to the platform, along with all of the new search engine-related items to keep up with, it doesn't hurt to keep a few extra friends by your side. Here are five WordPress plugins that we think you need.
With over 1.5 billion websites on the internet today, your brand isn’t the only one competing for the attention of your audience. Your content marketing strategy needs to be more creative than your competition’s.
Back in 2016, only 45% of marketers said blogging was their #1 most important content strategy.
I’m just going to say it: if you’re not utilizing email in your B2B marketing strategy, you’re already doing it wrong. Some skeptically note this method as “inbox spamming” but that’s far from the whole story—in fact, a study by the Data and Marketing Association (DMA) concluded that for every $1 spent, there is a $38 return on investment (ROI).
It’s the start of a new year and the perfect time to get a fresh perspective on your brand’s marketing strategy. Luckily, there are plenty of quick wins that can be easily incorporated into your marketing strategy this year.
An example is to focus on expanding your social media marketing reach. How are you looking to increase your brand’s presence on social media platforms in 2019? If you’re not creating and posting videos for your company’s LinkedIn account, you should be. Here’s everything you need to know about LinkedIn video for 2019.