Influencer marketing has become a driving force for brands to expand their reach and grow their audience. Influencer marketing isn’t just about Instagram, Youtube and promoting products and services; it’s about earning people’s trust.
“Content is king!” How many times have you heard that over the last three years? I’d guess it’s more than you’d like at this point.
Though it’s a hot topic and thrown around frequently, it’s not a phrase that’s going to go away anytime soon.
Using visual content is critical in this day and age especially on social media. According to Brain Rules, people only remember 10% of information that they heard three days ago. However, if that information is paired with a relevant picture, people retained 65% of that information three days later.
But what about the rise of video content? According to Vidyard marketers who use video, grow revenue 49% faster than non-video users. Additionally, according to Adobe, 51.9% of marketing professionals name video as the type of content with the best R
Google has a long history of playing its cards close to its chest when it comes to their search algorithms. These closely guarded secrets have driven marketers and the content marketing world crazy as they jockey for position on Google’s front page. With the introduction of social media, the possibilities for SEO seemed endless. Enter the million (or billion) dollar question:
Isn’t it strange how, despite living in a day-and-age where we as marketers have as much data as we could want – and often more – the customer experience remains depressingly generic?
The content marketing world is changing. We have hit and surpassed the peak of its effectiveness in its current state - but don’t panic - this is a good thing. All things need to evolve to stay relevant as more valuable information becomes available. If content marketing strategy is simply sharing valuable content in a strategic way that maximizes views and dollars, then essentially this includes all marketing today.