Marketing With Purpose | 41 Orange Blog

8 Content Marketing Trends for the Rest of 2018


We’re almost halfway through 2018, which means it’s time to reflect on all of those trend pieces we read back in January.

How and Why Does Google Change its Ranking Algorithm?

Over the years, Google has cemented its place as the top search engine in the world, with over 3.5 billion searches a day.

How to Create a Lead Magnet That Converts

One of the big draws of inbound marketing is its ability to draw in leads that are in need of a product or service that your business provides. This is all done organically, but the problem is that inbound tactics can take a long period of time to show any major results.

Has Your Website Been Penalized by Google? How You Can Fix It

Google aims to match its users with content that best answers their questions and search requests.  To accomplish this goal , Google’s search engine usually changes an does an algorithm update which finetunes the process.

Google updates are  generally  met with anxiety because marketers don’t know which of their current practices will take a hit. Months of work can go up in smoke  and  your site can  be   taken  out of the search index in the blink of an eye. It’s the period when everyone in the SEO space  is kept  on their toes.

5 Useful & Effective HubSpot Workflows to Win More Customers

 Marketing automation is incredibly powerful, but when you get started, it can also be incredibly overwhelming.

Many marketers onboard HubSpot and then are left wondering, “How can we get the most of this platform? How do we utilize all these tools to nurture sales leads more effectively?”

After more than 200 HubSpot campaigns, I can safely tell you that the answer to both those questions is workflows.

Hyper-Personalized Marketing: Why Unique Messaging Wins in 2018

Let's face it. It's 2018, and with new technology, our capabilities of marketing at a personalized level continue to surpass what was possible, year after year.

If you haven't started personalizing the majority of your digital marketing efforts by now, you might as well go back to promoting your content through a horse-riding messenger boy.