Marketing With Purpose | 41 Orange Blog

How to Find What Your Audience is Searching For

In order to maximize the return on your SEO investment, it is important that you follow the correct formula for determining what your audience is searching for.

There are a wide range of tools available that can help you narrow down user searches to find specific keywords. Keywords are typically industry specific terms which your audience uses in Google or other search engine queries to locate what they are searching for.

In order for your site to rank near the top of the list when people search, the content on your web page must center around those keywords effectively. This process also allows you to weed out search terms that you do not want to be associated with by leaving them out of your content.

Here's how you can start researching your audience's search data to choose the best keywords available:

How to Classify B2B Leads from Inbound Marketing

Inbound marketing has been proven as an effective method for lead generation. With a marketing strategy that focuses on a target audience through a combination of content marketing, SEO, social media, and email marketing, inbound is a more cost-effective method of generating b2b leads than traditional outbound marketing.

Implementing an inbound campaign can attract a variety of different visitors to your site with an output of B2B leads -- some may become worthwhile customers, others may not be ready to purchase just yet, and some may have just come across your site out of curiosity with no intention of doing anything other than looking.

My First 90 Days of Learning and Implementing Inbound Marketing

41 Orange Marketing Coordinator Sarah Laoyan takes you through her experience of learning inbound marketing and HubSpot, and what she’s learned to help you get up and running faster.

As a recent college graduate, I was aware of basic marketing strategies and terminologies before starting my job as a marketing coordinator here at 41 Orange. During my training, I was introduced to HubSpot and inbound marketing, a technique that I only knew on the surface.

The Future of Inbound: How Marketing will Change in 2017

This past year has been a monumental year for inbound marketers. According to Hubspot’s 2016 state of inbound report, 73% of organizations use inbound marketing as their primary approach to marketing. Of these organizations, 81% of them deemed their strategy as effective.

With a lot of technological upgrades in the upcoming year, we’re anticipating a lot of changes coming to inbound marketing.

Here are a few things we believe are going to change the game and help you generate more leads online in 2017:

Why You Should Push for Weekly Meetings with Your Marketing Agency

Here are 41 Orange, we learned pretty early on that clear and consistent communication is key to a successful relationship.

Cracking the Code: Using Email Marketing to Get More Business

With advertisers and promoters constantly barraging inboxes with messages, what can you do to separate yourself from the masses?

Here are several tips to ensure your messages will be received: