Back in 2016, only 45% of marketers said blogging was their #1 most important content strategy.
I’m just going to say it: if you’re not utilizing email in your B2B marketing strategy, you’re already doing it wrong. Some skeptically note this method as “inbox spamming” but that’s far from the whole story—in fact, a study by the Data and Marketing Association (DMA) concluded that for every $1 spent, there is a $38 return on investment (ROI).
It’s the start of a new year and the perfect time to get a fresh perspective on your brand’s marketing strategy. Luckily, there are plenty of quick wins that can be easily incorporated into your marketing strategy this year. An example is to focus on expanding your social media marketing reach. How are you looking to increase your brand’s presence on social media platforms in 2019? If you’re not creating and posting videos for your company’s LinkedIn account, you should be. Here’s everything you need to know about LinkedIn video for 2019.
Where you land in a Google search engine ranking can mean everything for your business’ success. Just like a good location for a brick-and-mortar business, a good search engine ranking makes your online business easier to reach. The problem is there are just way too many websites out there for Google to search every site. If you want to make the list, you are going to have to find a way to boost your search rankings.
When it comes to the production of a product, we’ve all heard of the economies of scale. The more you produce, the easier and more cost-effective it is. However, the same isn’t necessarily true when it comes to content production.