Marketing With Purpose | 41 Orange Blog

Topic Modeling: The Importance of Connecting Keywords

Focus content around a specific keyword or longtail keyword, while a critical aspect of any online marketing campaign, shouldn’t be your sole focus. In fact, the structure and model of your posts and content are just as important as the keywords you utilize. There are four key aspects of SEO:

Avoiding Keyword Cannibalization in Your Website Content

By now you are familiar with SEO and the use of keywords. SEO stands for “search engine optimization" which means that you optimize the page content on your website to boost results in search engines, the higher your website appears in search, the more likely that more traffic will land on your website, increasing conversion rates.

What's the Deal with Facebook Chatbots?

Right this moment, there are over 2 billion people on Facebook. Chasing its heels comes Facebook’s messenger app, Messenger, at 1.23 billion and rapidly growing. While many marketers have noted the importance of Facebook as a social media platform and a great place for digital ads in recent years, far too few have capitalized upon the opportunity to interact with customers more directly, through chat and messaging.

Extending the Life of Your Evergreen Blog Content

Content marketing is the backbone of any Internet marketing campaign. If you're unfamiliar with the term, content marketing is the drafting, publishing, and sharing of “content” (i.e. blogs, articles, and releases) that inform your customers about your products, services, and issues related to your industry. However, creating content is slow and expensive. Your content marketing strategy needs to be written well, relevant, original and targeted to a very specific audience for it to perform well. This type of marketing strategy costs time and money but great content can drive clients to your website, and long-lasting blog posts can generate traffic for months, maybe even years. 

The Best Types of Emails for B2B Lead Generation

Email marketing plays a critical role in almost every modern internet marketing strategy, but what messages should you be sending to convert that mailing list into a rich set of high-potential leads? Good marketing using the latest tools emphasizes personalization and the nurturing of good relationships—here are the emails that make that happen.

Utilizing Social Media to Reflect Brand Values

Social media marketing is one of the most transparent forms of marketing yet. It's interactive, responsive, and comes with its own set of data analytics tools baked into the websites. Social media's value is derived from its ability to interpret lead responses quickly, identify potential areas for improvement, and seamlessly integrate those improvements into future social media marketing campaigns. Social media campaigns enable companies to utilize much more targeted ads that provide value to your customers and returns for your company.

Social media is a great tool in helping your brand tone of voice and brand personality shine through. While written content can help, the person to person interaction of social media can truly help your audience understand your voice and tone.