Marketing With Purpose | 41 Orange Blog

Top 4 Tips To Be Productive With Marketing & SEO Projects

If your business has a website, SEO is a phrase that you need to incorporate into your vocabulary. Search Engine Optimization (SEO) is the process of transforming the online visibility of a website in a search engine’s unpaid results. In simpler words, it’s the secret recipe to get your business website to appear at the top of search engine results without any money leaving your pocket. Every internet user knows that whatever website shows up at the top of search results naturally gets more visitors, which translates into more potential business. Here are four tips that will give your website the extra push it needs to boost your monthly audience visitors:

Why, How and What: Measuring Email Marketing ROI

Every year, marketers test out new apps, software and distribution channels to find the most effective avenues for their marketing promotion. And let’s be real, every day we could look online and find a new tool to try out. The options are endless.

Content Development Strategies

The internet is a comprehensive accumulation of content in every virtual shape and form. According to Brandwatch.com, 91.8 million blog posts are published monthly on WordPress alone, 3.2 billion images are shared daily on the internet and Google processes more than 40 thousand searches per second.

How to Measure the ROI of Your Blog

Just by reading the headline of this article you may be thinking “I already know how to measure the return on investment of my blog.” After all, checking your click-to-conversion data is relatively simple. However, calculating blogging ROI isn’t as straightforward as other ROI data.

Choosing The Right Social Channels to Reach Customers

Grab your phone, unlock your screen and check out your social media apps.

Understanding the Link Between ROI and KPI

Galileo Galilei said it best, “Count what is countable, measure what is measurable, and what is not measurable, make measurable” He probably wasn’t thinking about Return on Investment (ROI) and Key Performance Indicators (KPI) when he said that, but we are!