Marketing With Purpose | 41 Orange Blog

Facebook Ads: What Makes Videos and Pictures More Effective

Using visual content is critical in this day and age especially on social media. According to Brain Rules, people only remember 10% of information that they heard three days ago. However, if that information is paired with a relevant picture, people retained 65% of that information three days later.

The Million Dollar Question: Are Social Media and SEO Correlated?

Google has a long history of playing its cards close to its chest when it comes to their search algorithms. These closely guarded secrets have driven marketers and the content marketing world crazy as they jockey for position on Google’s front page. With the introduction of social media, the possibilities for SEO seemed endless. Enter the million (or billion) dollar question:

Client Happiness Is Your Happiness

Isn’t it strange how, despite living in a day-and-age where we as marketers have as much data as we could want – and often more – the customer experience remains depressingly generic?

A Glimpse Into the Future of Content Marketing

The content marketing world is changing. We have hit and surpassed the peak of its effectiveness in its current state - but don’t panic - this is a good thing. All things need to evolve to stay relevant as more valuable information becomes available. If content marketing strategy is simply sharing valuable content in a strategic way that maximizes views and dollars, then essentially this includes all marketing today.

9 Worst Marketing Mistakes You Can Make

Mistakes are a scary and unavoidable part of life. It’s how we learn and how we grow. As the old adage goes, you get ‘knocked down 6 times, and stand up 7’...or something like that.

Beyond the Blog: Top 4 Content Must-Haves

Content marketing is a compelling strategy that can capture the attention of an audience and heighten their sense of loyalty to a brand. One of the most common ways to take advantage of this type of marketing is with the use of a blog.