Google aims to match its users with content that best answers their questions and search requests.
Google updates are
What does it mean to be penalized by Google?
Google punishes sites that don’t conform to its rules of marketing practices. If you use Black Hat SEO tricks or have poor content, your site may be weeded out.
Sometimes it’s easy to predict what the new update may contain, but most times it’s not. Google may decide that an SEO best practice in the past is no longer feasible. It’s a game of chance and marketers should be ready to adapt to every update.
How to know if you’ve received a penalty
The earlier you find out if your site has
An algorithmic penalty can either lead to a drop in the amount of traffic your site generates for a keyword or
Also, if your page ranking used to be on the top spot for a keyword and suddenly drops to the bottom or the next page, it may be due to a penalty. It’s important to note that you can lose traffic and page ranking due to other reasons that have nothing to do with the algorithm.
Other ways to know if your site has
- When you try to search for your site using site:yourdomain.com, you don’t get any results.
- Your site no longer ranks for your brand name.
your site has been penalized by Google
There are many reasons why your
1. Keyword stuffing
Along with Google’s 2011, Penguin update came the possibility of being de-indexed due to keyword stuffing. In a bid to rank for
A good alternative is to use LSI keywords, which are words and phrases that are
2. Buying backlinks
3. Copied content
Duplicating or plagiarizing content from another site will get your site penalized. All your content should be original to avoid this punishment.
4. Hidden content and links
It’s not a good idea to use the color of your page background as your anchor text color.
Hidden links and content on your pages can come off as suspicious. The search engine may take it as a way of trying to mask black hat practices and penalize you for it. If you have any hidden links, get rid of them.
5. Internal error pages
While 404 pages are getting increasingly colorful and creative, users don’t like them, and neither does Google. The search engine
6. Confusing use of heading tags
Heading tags have a hierarchy from h1-h6. They organize your site so that when Google crawls it, it knows what the main heading and subheadings are.
7. Excessive link exchange
Too many reciprocated links, i.e., linking t,o sites and having them
8. Building bad links
Linking to sites that contain malware, spam ads, or any illegal content can taint your site.
9. Spam comments on your site
Allowing spam comments on your site or being associated with spam content posted on other sites can earn you a penalty. You should pay more attention and comb through your pages to get rid of them so that you don’t lose your ranking.
10. Excessive use of outbound links
Using too many outbound links in a post makes you look like you’re exchanging a lot of links to boost your page ranking. The algorithm may not be able to tell if it’s intentional or not and you may get penalized.
What to do when your site has
To fix a Google penalty, you can file a reconsideration request to be re-included in its search index. While sending your request, there are three things you must include if you hope to
a fullydetailed explanation of every issue that’s wrong with your site.
- Describe every step you’ve taken to fix the issues.
- Attach documents that show the steps. If you had to remove bad links, show documentation that proves it. If you removed poor content, then show proof that you replaced it with better
If your reconsideration request isn’t approved, you may have to move to a new domain. Black hat SEO tricks may feel like a smart move, but it ends up being a waste of time and money when you get caught. The process of getting your site to rank can be slow and tiresome but doing things the right way will pay out in the end.