Marketing With Purpose | 41 Orange Blog

Sarah Laoyan

Sarah is the Marketing Coordinator at 41 Orange. She recently graduated from San Diego State University with a degree in Journalism, with an emphasis in advertising.
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Recent Posts

Local Property Management Company Achieves Astronomical Growth Through Inbound Marketing & Streamlined Sales

While some may understand the importance of a structured sales program, others may not know how crucial sales can be to the success of a company, let alone the value of a structured program. Generating leads can be frustrating, and when the leads aren't being contacted, they can easily fall through the cracks. This was our challenge with PropertyADVANTAGE. 

PropertyADVANTAGE is a property management company based in San Diego that focuses on residential property management and Homeowner Association or HOA management. Founded in 2007, the PropertyADVANTAGE team have been consistent in their business, but failed to grow much farther than just word of mouth referrals. The company decided, in 2015, it really needed help if they wanted to grow, so they contacted us. 

The 41 Orange team was brought in to help the company figure out how to grow its business without relying on purchasing contracts. With a well-researched inbound marketing strategy and a tailored sales program, 41 Orange was able to help PropertyADVANTAGE achieve a 319 percent ROI by the end of the first year, projecting a 1,089 percent ROI by year two. However, the success wasn't easy to achieve. To learn more about our challenges and how we manage to grow the company despite those challenges, read on. 

How to Classify B2B Leads from Inbound Marketing

Inbound marketing has been proven as an effective method for lead generation. With a marketing strategy that focuses on a target audience through a combination of content marketing, SEO, social media, and email marketing, inbound is a more cost-effective method of generating b2b leads than traditional outbound marketing.

Implementing an inbound campaign can attract a variety of different visitors to your site with an output of B2B leads -- some may become worthwhile customers, others may not be ready to purchase just yet, and some may have just come across your site out of curiosity with no intention of doing anything other than looking.

My First 90 Days of Learning and Implementing Inbound Marketing

41 Orange Marketing Coordinator Sarah Laoyan takes you through her experience of learning inbound marketing and HubSpot, and what she’s learned to help you get up and running faster.

As a recent college graduate, I was aware of basic marketing strategies and terminologies before starting my job as a marketing coordinator here at 41 Orange. During my training, I was introduced to HubSpot and inbound marketing, a technique that I only knew on the surface.

The Future of Inbound: How Marketing will Change in 2017

This past year has been a monumental year for inbound marketers. According to Hubspot’s 2016 state of inbound report, 73% of organizations use inbound marketing as their primary approach to marketing. Of these organizations, 81% of them deemed their strategy as effective.

With a lot of technological upgrades in the upcoming year, we’re anticipating a lot of changes coming to inbound marketing.

Here are a few things we believe are going to change the game and help you generate more leads online in 2017:

Cracking the Code: Using Email Marketing to Get More Business

With advertisers and promoters constantly barraging inboxes with messages, what can you do to separate yourself from the masses?

Here are several tips to ensure your messages will be received: 

Common SEO Mistakes You Could Be Making and How to Avoid Them

Search Engine Optimization (SEO) is an important tool to utilize to bring the right people to your website at the right time. It helps draw people to your website who are looking for your products and services, while establishing trust with your company and raising your authority as a website. When used incorrectly, SEO can push your content lower on search result pages, preventing traffic from coming to your page.