Marketing With Purpose | 41 Orange Blog

Sarah Laoyan

Sarah is the Marketing Coordinator at 41 Orange. She recently graduated from San Diego State University with a degree in Journalism, with an emphasis in advertising.
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Recent Posts

How to Classify B2B Leads from Inbound Marketing

Inbound marketing has been proven as an effective method for lead generation. With a marketing strategy that focuses on a target audience through a combination of content marketing, SEO, social media, and email marketing, inbound is a more cost-effective method of generating b2b leads than traditional outbound marketing.

Implementing an inbound campaign can attract a variety of different visitors to your site with an output of B2B leads -- some may become worthwhile customers, others may not be ready to purchase just yet, and some may have just come across your site out of curiosity with no intention of doing anything other than looking.

My First 90 Days of Learning and Implementing Inbound Marketing

41 Orange Marketing Coordinator Sarah Laoyan takes you through her experience of learning inbound marketing and HubSpot, and what she’s learned to help you get up and running faster.

As a recent college graduate, I was aware of basic marketing strategies and terminologies before starting my job as a marketing coordinator here at 41 Orange. During my training, I was introduced to HubSpot and inbound marketing, a technique that I only knew on the surface.

The Future of Inbound: How Marketing will Change in 2017

This past year has been a monumental year for inbound marketers. According to Hubspot’s 2016 state of inbound report, 73% of organizations use inbound marketing as their primary approach to marketing. Of these organizations, 81% of them deemed their strategy as effective.

With a lot of technological upgrades in the upcoming year, we’re anticipating a lot of changes coming to inbound marketing.

Here are a few things we believe are going to change the game and help you generate more leads online in 2017:

Cracking the Code: Using Email Marketing to Get More Business

With advertisers and promoters constantly barraging inboxes with messages, what can you do to separate yourself from the masses?

Here are several tips to ensure your messages will be received: 

Common SEO Mistakes You Could Be Making and How to Avoid Them

Search Engine Optimization (SEO) is an important tool to utilize to bring the right people to your website at the right time. It helps draw people to your website who are looking for your products and services, while establishing trust with your company and raising your authority as a website. When used incorrectly, SEO can push your content lower on search result pages, preventing traffic from coming to your page.

How to Turn Website Visitors into Leads

You’ve implemented several traffic driving techniques and you’re starting to see the results. But you’re still not getting leads? You could be missing a step in the marketing process to turn those visitors into customers.