Marketing With Purpose | 41 Orange Blog

Samantha Anderson

Sam is a co-founder and inbound strategist at 41 Orange.
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Recent Posts

Why You Should Push for Weekly Meetings with Your Marketing Agency

Here are 41 Orange, we learned pretty early on that clear and consistent communication is key to a successful relationship.

10 Essential Tools Our Inbound Marketing Team is Thankful For

It's nearly Thanksgiving, and in the spirit of giving thanks, our team decided to reflect on the amazing tools we use every day that allow us to work efficiently, effectively and intelligently as a team. Talent and strategy only get you so far -- the technology we use enables our ability to implement and scale those inbound marketing strategies and utilize our talent in the best way possible.

Why Inbound Marketing is Essential to B2B Online Marketing in 2017

As one of the fastest growing marketing strategies for online businesses, inbound marketing is highly cost effective when it comes to lead generation.  

Adblockers empower potential customers to opt out of traditional advertising methods, forcing businesses to shift away from traditional marketing tactics. Using inbound marketing, online businesses are able to utilize various methods to help customers find their brand. Tactics such as content marketing and social media marketing are used very effectively to generate leads, as well as inform and educate the consumer as part of the process to convert leads into sales.

Here are six ways creative inbound marketing tactics can help to grow your business in 2017.

5 Tips for a Content Marketing Program that Drives Sales Today

You're reading this because you've been paying attention. You know that content marketing and inbound marketing are not just the future of marketing, but the now. Because it works. Why else would global brands invest so much into their content? 

Here's Where Online Marketing is Headed

There are a couple simple ideas powering the current movement of online marketing: make it user-friendly, more informative, more authentic, not only because it builds brand equity but because the tools customers use to find their way online have become increasingly sophisticated. 

While marketing trends seem to change every week, it's pretty easy to see where everything is moving. If you're wondering what will stand the test of time and continue to dominate the best marketing strategies, read on.

How to Decide if Your Marketing Team Needs Agency Help

Marketing a mid-sized B2B company takes a lot of time and effort. You can't just assign the task of marketing your business online to employees with other responsibilities - you have to establish a team that is dedicated to launching and maintaining your online marketing. The thing is, even a small team of in-house marketers may not be enough to effectively manage your marketing efforts.

In this case, you should strongly consider the professional assistance of a marketing agency. Not sure if you actually need the help of an agency? The following are a few signs that your in-house marketing team is in need of outside help: