Marketing With Purpose | 41 Orange Blog

Samantha Anderson

Sam is a co-founder and inbound strategist at 41 Orange.
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Recent Posts

How to Develop a Marketing Strategy for Real Estate Brands

Online marketing can be a daunting task for real estate agents and other real estate professionals. Some people get swept up in the metrics of online marketing, clicks, responses, emails, etc. It is easy to get excited at bumps in “traffic” to your website, but unless that traffic converts into a lead, it's not helping to grow your business.

Think about it like this, if you were running a print or television marketing campaign, would you get excited at the number of households you reached? That's the not key measurement you should be measuring in this specific situation. The key analytic that should be measured is one set by the goals of your marketing strategy. We've outlined a couple of tips on how to establish a marketing strategy for those within the real estate industry.

Key Elements to Getting More Leads from your Real Estate Marketing Strategy

As the real estate industry has come around to using the multitude of online marketing tools available through the internet as opposed to past marketing methods such as direct mail, the speed and accuracy of all things marketing have increased rapidly. With search engine optimization and online real estate listings, marketing for real estate brands has become a lot simpler. If you're a real estate agent or a real estate business and your brand is falling behind the times, now is your chance to take advantage of these resources by creating a solid inbound marketing strategy for your real estate. The result will be more and better qualified leads all around.

Tips on Capturing Your Audience's Attention

Creating dynamic content is the basis of an inbound marketing foundation. The philosophy of inbound marketing is simple: potential buyers come to you when you offer them information or services they are already looking for.

For example, if you create an e-book or series of blog posts about increased longevity in investors and what this means for the field of financial advisory, you have made a desirable resource. There are search engine users looking for this content right now; as long as your search engine terms are optimized and your landing page is appealing, this resource will help potential clients find you.

If your brand is currently consistently blogging, that's a good start! Yet regular blogging may not be enough. What else can you do to capture audience attention? Keep these three strategies in mind:

How to Attract More Customers with Stronger Written Content

A successful inbound marketing strategy is all about remarkable content. It’s the motor that drives your website’s traffic and, without it, your chances of increasing conversions are dim. The most effective way to increase your blog's traffic and SEO is to strengthen the quality of your writing. Most people can adequately string words and sentences together to get their point across. They know the difference between its and it’s and you’re and your. But create content that engages, enchants, and goes viral? That takes a lot more work.

Why Customer Service on Social is Essential for Ecommerce

Social media is more than a way to promote your brand - it's a connection to your leads that develops personal relationships. So what separates the good from the great in social media marketing?

How to Find What Your Audience is Searching For

In order to maximize the return on your SEO investment, it is important that you follow the correct formula for determining what your audience is searching for.

There are a wide range of tools available that can help you narrow down user searches to find specific keywords. Keywords are typically industry specific terms which your audience uses in Google or other search engine queries to locate what they are searching for.

In order for your site to rank near the top of the list when people search, the content on your web page must center around those keywords effectively. This process also allows you to weed out search terms that you do not want to be associated with by leaving them out of your content.

Here's how you can start researching your audience's search data to choose the best keywords available: