Marketing With Purpose | 41 Orange Blog

Samantha Anderson

Sam is a co-founder and inbound strategist at 41 Orange.
Find me on:

Recent Posts

5 Useful & Effective HubSpot Workflows to Win More Customers

 Marketing automation is incredibly powerful, but when you get started, it can also be incredibly overwhelming.

Many marketers onboard HubSpot and then are left wondering, “How can we get the most of this platform? How do we utilize all these tools to nurture sales leads more effectively?”

After more than 200 HubSpot campaigns, I can safely tell you that the answer to both those questions is workflows.

Topic Modeling: The Importance of Connecting Keywords

Focus content around a specific keyword or longtail keyword, while a critical aspect of any online marketing campaign, shouldn’t be your sole focus. In fact, the structure and model of your posts and content are just as important as the keywords you utilize. There are four key aspects of SEO:

Avoiding Keyword Cannibalization in Your Website Content

By now you are familiar with SEO and the use of keywords. SEO stands for “search engine optimization" which means that you optimize the page content on your website to boost results in search engines, the higher your website appears in search, the more likely that more traffic will land on your website, increasing conversion rates.

Extending the Life of Your Evergreen Blog Content

Content marketing is the backbone of any Internet marketing campaign. If you're unfamiliar with the term, content marketing is the drafting, publishing, and sharing of “content” (i.e. blogs, articles, and releases) that inform your customers about your products, services, and issues related to your industry. However, creating content is slow and expensive. Your content marketing strategy needs to be written well, relevant, original and targeted to a very specific audience for it to perform well. This type of marketing strategy costs time and money but great content can drive clients to your website, and long-lasting blog posts can generate traffic for months, maybe even years. 

The Problem With One Size Fits All Marketing

Many generations of marketers have depended upon traditional marketing methods, even as the underlying technologies of communication evolve—but just as many have worked behind the scenes on more effective, efficient approaches to nurturing leads, such as marketing automation. Unfortunately, it’s often been difficult to leverage these alternative marketing approaches to their fullest potential—but that’s all changed with the growth of the internet. Email marketing, social media marketing and marketing automation are all common tools to see now. How should you use them to generate more leads?

How to Establish Foundational Goals for Exponential Business Growth

Marketing is the key to exponentially growing your business. While the basis of any company is a great product or service, that is only half the equation. Customers will not purchase your “widgets” if they need to jump through 100 hoops to get there. Nor will they do it they have never heard of your product or your company.