Marketing With Purpose | 41 Orange Blog

The Blog

There is always more to learn so it is time to start reading.

Samantha Anderson

Samantha is the COO and co-founder of 41 Orange, inc, a marketing agency. She is also currently a member of the Board of Directors for San Diego Civic Youth Ballet, Balboa Park’s resident classical ballet school since 1945. Hailing from the agency world, Sam has worked with Fortune 500 tech, financial, and consumer brands, including Intel, Petco and LPL Financial, to shape their online presence and reach their target audiences more effectively through social media and beyond. She holds a Bachelor’s degree in Journalism, emphasis in public relations from San Diego State University.
Find me on:

Recent Posts

Why We Had Brand Refresh

Spring is here, and with it comes a new look for 41 Orange!

Everything You Need to Know About LinkedIn Video in 2019

It’s the start of a new year and the perfect time to get a fresh perspective on your brand’s marketing strategy. Luckily, there are plenty of quick wins that can be easily incorporated into your marketing strategy this year.

An example is to focus on expanding your social media marketing reach. How are you looking to increase your brand’s presence on social media platforms in 2019? If you’re not creating and posting videos for your company’s LinkedIn account, you should be. Here’s everything you need to know about LinkedIn video for 2019.  

Top 4 Tips To Be Productive With Marketing & SEO Projects

If your business has a website, SEO is a phrase that you need to incorporate into your vocabulary. Search Engine Optimization (SEO) is the process of transforming the online visibility of a website in a search engine’s unpaid results. In simpler words, it’s the secret recipe to get your business website to appear at the top of search engine results without any money leaving your pocket. Every internet user knows that whatever website shows up at the top of search results naturally gets more visitors, which translates into more potential business. Here are four tips that will give your website the extra push it needs to boost your monthly audience visitors:

Understanding the Link Between ROI and KPI

Galileo Galilei said it best, “Count what is countable, measure what is measurable, and what is not measurable, make measurable” He probably wasn’t thinking about Return on Investment (ROI) and Key Performance Indicators (KPI) when he said that, but we are!

How to Create Mobile-Friendly Content

More than half of digital content consumption happens on mobile devices. In fact, users spend about 69% of their media time on smartphones. It’s essential to create content that is not only mobile responsive but also optimized and appealing. Visitors are more likely to become customers if they have an easy and enjoyable mobile experience. With more people using their phone to read emails than to make calls, it’s essential to prioritize mobile device optimization when creating content.

8 Changes to Facebook Advertising: Summer Edition

Recently, it seems as though when you talk or hear about Facebook it’s negative. In the media, Facebook has been the center of attention for their need to increase security and transparency across its platform. Despite the media frenzy, Facebook hasn’t lost any energy that it normally puts into improving its platform and other channels with regular updates. In fact, over the summer there have been numerous updates and changes to its algorithm that are affecting the way ads are being displayed. Here are 8 Facebook advertising updates that have been implemented in the past three months: