Every year, marketers test out new apps, software and distribution channels to find the most effective avenues for their marketing promotion. And let’s be real, every day we could look online and find a new tool to try out. The options are endless.
Influencer marketing has become a driving force for brands to expand their reach and grow their audience. Influencer marketing isn’t just about Instagram, Youtube and promoting products and services; it’s about earning people’s trust.
“Content is king!” How many times have you heard that over the last three years? I’d guess it’s more than you’d like at this point.
Though it’s a hot topic and thrown around frequently, it’s not a phrase that’s going to go away anytime soon.