Marketing With Purpose | 41 Orange Blog

Gregg Anderson

Gregg is principal and senior advisor of 41 Orange.
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Recent Posts

What Real Estate Brands Should Expect Working with a Marketing Agency

Online marketing is often the silver bullet that can take many real estate brands, property management companies and commercial design firms to new heights. But often these businesses either don't have the staff to manage a full marketing program in-house, or don't have the skills to do it at the level they'd like.

That's when a marketing agency can step in to save the day!

10 Marketing Myths Smart CEOs Don't Believe

Marketing is complex, and savvy marketers are worth their weight in gold. But while a smart CEO makes sure to build a powerful marketing department, CEOs should also understand the fundamentals of marketing in their business sector. Here are ten myths which, while prevalent, will lead you down the wrong path:

How to Maximize Profits When Selling Real Estate: Oct. Workshops

On October 4th and 5th, from 9am to 4pm, Gregg Anderson Co-Founder & Strategist of 41 Orange will present four workshops on How to Maximize Profits When Selling Real Estate. The workshops are being hosted by North San Diego County Association of REALTORS® Download PDF

This is the Most Common Pitfall in B2B Inbound Marketing

Right now, if you want to generate leads there is no more effective and cost-effective way of doing so than with inbound marketing.

According to Hubspot, inbound typically generates three times as many leads as traditional outbound marketing, and at only about one-third the cost.

On top of that, SEO-based inbound leads have an average 14.6% close rate, versus only 1.7% for outbound methods.

Why SEO is NOT a Lead Generation Strategy

With all of the emphasis that has been placed on search engine optimization, we often have clients telling us they want to increase their SEO efforts to generate new business.

Yes, SEO is definitely going to bring you sustainable traffic over the long-run. It is critical to your lead generation strategy, but it is not a lead strategy on its own.

Why Inbound Marketing is a Long-Term Strategy with Great Results

In a world of instant gratification, "Get it Now"s and real-time results, "long-term" has somehow become a dirty word.