Marketing With Purpose | 41 Orange Blog

Gregg Anderson

Gregg is principal and senior advisor of 41 Orange.
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Recent Posts

How to Maximize Profits When Selling Real Estate: Oct. Workshops

On October 4th and 5th, from 9am to 4pm, Gregg Anderson Co-Founder & Strategist of 41 Orange will present four workshops on How to Maximize Profits When Selling Real Estate. The workshops are being hosted by North San Diego County Association of REALTORS® Download PDF

This is the Most Common Pitfall in B2B Inbound Marketing

Right now, if you want to generate leads there is no more effective and cost-effective way of doing so than with inbound marketing.

According to Hubspot, inbound typically generates three times as many leads as traditional outbound marketing, and at only about one-third the cost.

On top of that, SEO-based inbound leads have an average 14.6% close rate, versus only 1.7% for outbound methods.

Why SEO is NOT a Lead Generation Strategy

With all of the emphasis that has been placed on search engine optimization, we often have clients telling us they want to increase their SEO efforts to generate new business.

Yes, SEO is definitely going to bring you sustainable traffic over the long-run. It is critical to your lead generation strategy, but it is not a lead strategy on its own.

Why Inbound Marketing is a Long-Term Strategy with Great Results

In a world of instant gratification, "Get it Now"s and real-time results, "long-term" has somehow become a dirty word.

Your Outdated Website is Costing You Sales

Having a great website has been recognized as a necessity for B2C businesses for quite some time. Consumers have flocked to the Internet and love to search online for their favorite things to buy. Attractive websites with easy navigation have been proven to increase traffic, revenues and sales for retail companies. And now in the era of mobile search, these companies have jumped on the bandwagon of mobile-friendly websites.

6 Key Elements of SEO That Influence Your Search Rankings

For best results with SEO, it is important to take key steps when creating content. On-page SEO is not difficult to implement, it is just a matter of going through each step to ensure that you are maximizing your SEO opportunities for each post.