Marketing With Purpose | 41 Orange Blog

Gregg Anderson

Gregg is a Veteran of the Armed Forces and a graduate of San Diego State University, holding a Bachelor’s degree in Management & Entrepreneurship. Gregg’s experience in the marketing industry ranges from auditing and planning marketing strategies for the small business next door, to crafting strategies for multimillion-dollar ventures. He also has experience in the startup, angel, and venture capital environment.
Find me on:

Recent Posts

A Glimpse Into the Future of Content Marketing

The content marketing world is changing. We have hit and surpassed the peak of its effectiveness in its current state - but don’t panic - this is a good thing. All things need to evolve to stay relevant as more valuable information becomes available. If content marketing strategy is simply sharing valuable content in a strategic way that maximizes views and dollars, then essentially this includes all marketing today.

Beyond the Blog: Top 4 Content Must-Haves

Content marketing is a compelling strategy that can capture the attention of an audience and heighten their sense of loyalty to a brand. One of the most common ways to take advantage of this type of marketing is with the use of a blog.

What is Content Marketing? | Content Handbook 2018

The digital age is owned by search engines and social channels that all marketers must leverage to share content with their audiences. The content marketing landscape changes almost every week. We’re already halfway through the year, and marketers have seen their content strategies being moved by GDPR, Facebook updates, and influencer marketing trends. Marketers must shape content in new ways. Grab a drink and settle in. We’ve bundled up all the content tactics needed to create a successful content marketing strategy in 2018. Let’s get started.

The Keys to Promoting and Distributing Pillar Content

Running a blog on your business website is an excellent way to draw attention to your brand’s products and services. Unfortunately, if you don’t produce relevant “pillar content” that captures your audience, you won’t go very far.

How and Why Does Google Change its Ranking Algorithm?

Over the years, Google has cemented its place as the top search engine in the world, with over 3.5 billion searches a day.

Has Your Website Been Penalized by Google? How You Can Fix It

Google aims to match its users with content that best answers their questions and search requests.  To accomplish this goal , Google’s search engine usually changes an does an algorithm update which finetunes the process.

Google updates are  generally  met with anxiety because marketers don’t know which of their current practices will take a hit. Months of work can go up in smoke  and  your site can  be   taken  out of the search index in the blink of an eye. It’s the period when everyone in the SEO space  is kept  on their toes.