What can get forgotten in the content marketing world, when examining your website and improving its design, is that the whole purpose of your website is to maintain and/or increase sales. Your website is the main, and often first, point of contact for your customers, and how successful your business is can depend on how well your website is set up for lead generation.
Google has a long history of playing its cards close to its chest when it comes to their search algorithms. These closely guarded secrets have driven marketers and the content marketing world crazy as they jockey for position on Google’s front page. With the introduction of social media, the possibilities for SEO seemed endless. Enter the million (or billion) dollar question:
Isn’t it strange how, despite living in a day-and-age where we as marketers have as much data as we could want – and often more – the customer experience remains depressingly generic?
The content marketing world is changing. We have hit and surpassed the peak of its effectiveness in its current state - but don’t panic - this is a good thing. All things need to evolve to stay relevant as more valuable information becomes available. If content marketing strategy is simply sharing valuable content in a strategic way that maximizes views and dollars, then essentially this includes all marketing today.
The digital age is owned by search engines and social channels that all marketers must leverage to share content with their audiences. The content marketing landscape changes almost every week. We’re already halfway through the year, and marketers have seen their content strategies being moved by GDPR, Facebook updates, and influencer marketing trends. Marketers must shape content in new ways. Grab a drink and settle in. We’ve bundled up all the content tactics needed to create a successful content marketing strategy in 2018. Let’s get started.