The content marketing world is changing. We have hit and surpassed the peak of its effectiveness in its current state - but don’t panic - this is a good thing. All things need to evolve to stay relevant as more valuable information becomes available. If content marketing strategy is simply sharing valuable content in a strategic way that maximizes views and dollars, then essentially this includes all marketing today.
The digital age is owned by search engines and social channels that all marketers must leverage to share content with their audiences. The content marketing landscape changes almost every week. We’re already halfway through the year, and marketers have seen their content strategies being moved by GDPR, Facebook updates, and influencer marketing trends. Marketers must shape content in new ways. Grab a drink and settle in. We’ve bundled up all the content tactics needed to create a successful content marketing strategy in 2018. Let’s get started.
Running a blog on your business website is an excellent way to draw attention to your brand’s products and services. Unfortunately, if you don’t produce relevant “pillar content” that captures your audience, you won’t go very far.
Over the years, Google has cemented its place as the top search engine in the world, with over 3.5 billion searches a day.
Google aims to match its users with content that best answers their questions and search requests.
Google updates are