Many B2B companies find it challenging to convert their website visitors into leads. In fact, over 40% of B2B marketing professionals say that converting leads into customers is the biggest challenge they face. They don’t know where or how to begin, but they know they need more – and better – leads. For them, lead generation and conversion is still entrenched in the traditional methods of referrals, direct mail, cold calling and advertising.
Outside of a few rare cases, leads don't convert to sales on their own. B2B customers face a number of challenges when it comes to making their purchasing decisions, from risk-averse procurement protocols to informal research conducted on social media and reviews sites. Nurturing a lead through to a purchase requires the active employment of B2B marketing strategies, and may help your company get an edge over the competition.
Marketing is an essential part of any business and it can make or break a company. This is why many businesses are so cautious about their marketing today. One of the biggest dilemmas that companies are faced with when looking for the best marketing strategies to boost their brands is the choice between an in-house marketing and working with a marketing agency. The dilemma here comes from the fact that most companies operate on a very limited marketing budget. The choice made depends on the priorities and long-term goals of the company and how the decision makers choose to try and help their businesses grow.
Even a savvy, well-informed agent can trip over marketing in the modern era. The methods have changed, the tools have transformed, and the preferred mediums are entirely new. Marketing has evolved rapidly, even in the past few years—so it’s crucial to check your techniques and make sure you’re not making basic mistakes according to the new rules. To help you with that, we’ve put together a list of five real estate marketing mistakes that are distressingly common and how to tackle those challenges:
I hate to tell you this, but there are only a handful of weeks before we enter 2017. I know, where in the world did the year go?!
Nevertheless, a new year is almost upon us. That means it is time to start looking forward, examining your marketing and planning for the new year. If you are like many B2B businesses, you're likely entering your slower quarter as the holidays approach. Take that free time and channel it into your marketing now so you can start off 2017 with a bang and just completely crush it all year long.
Here's what you should do before the end of the year:
B2B online marketing offers immense value if used properly, but businesses that act without considering a particular channel's specific ROI risk wasting resources, money, and brand equity. You have to choose what is right for your company based on your goals.
Understanding how each approach impacts your bottom line relative to its expense is crucial. In this article, we’ll be outlining the most effective B2B online marketing approaches affect a business.