When it comes to the production of a product, we’ve all heard of the economies of scale. The more you produce, the easier and more cost-effective it is. However, the same isn’t necessarily true when it comes to content production.
There’s nothing more frustrating than spending hours, days, even weeks on a piece of content only to post it and have it get little to no traction. When it comes to content creation and more importantly, distribution, scalability is what’s important.
Just by reading the headline of this article you may be thinking “I already know how to measure the return on investment of my blog.” After all, checking your click-to-conversion data is relatively simple. However, calculating blogging ROI isn’t as straightforward as other ROI data.
Pay-per-click (PPC) management is crucial to a successful marketing strategy. How crucial? It is estimated that businesses earn $2 for every $1 they spend on PPC campaigns – when they’re done correctly.
If a part of your job involves sales, then you’re likely already well aware of how important communicators are. The ability to persuade someone’s viewpoint is vital in a sales role. Selling is the art of convincing people to think the way you do. Whether you’re selling a product or service or you want them to invest in your company, the root of all sales is being an excellent communicator.
When you sit and think about it, documenting your marketing strategy is a no-brainer. Of course, you’d like a well thought out roadmap that will show you where you are, as well as where you’re going. However, the reality is that in the hustle and bustle of ongoing projects and sudden campaign opportunities it feels like there isn’t always time to document your content marketing strategy. In fact, only 37-61 percent of marketing professionals do document their content strategy.