Marketing With Purpose | 41 Orange Blog

Gregg Anderson

Gregg is principal and senior advisor of 41 Orange.
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Recent Posts

Power Your Marketing with SMART Goals to Achieve Stellar Results [TEMPLATE INCLUDED]

 Setting actionable marketing goals using this SMART exercise is perfect for marketers, like you, to figure out how to set achievable goals for your team—and reach them.

Planning is never easy for marketing teams, and in fact, most of us are such hit-the-ground-running-types, we tend to make goals without always ironing out all the finer details to achieve them. Oftentimes, metrics are used to measure the goals effectiveness once set in motion, but the planning part can get overlooked, or glossed over, in the heat of the moment to get a campaign up and running.

Can Bots Write Good Marketing Content?

We are living in an era of technological advancements and are heading toward a time when Artificial Intelligence may overtake human efforts. One such example is the growing use of AI bots in business. These robots seem to have found their place in various wings of businesses on everything from messaging platforms to apps.

The Best Types of Emails for B2B Lead Generation

Email marketing plays a critical role in almost every modern internet marketing strategy, but what messages should you be sending to convert that mailing list into a rich set of high-potential leads? Good marketing using the latest tools emphasizes personalization and the nurturing of good relationships—here are the emails that make that happen.

Utilizing Social Media to Reflect Brand Values

Social media marketing is one of the most transparent forms of marketing yet. It's interactive, responsive, and comes with its own set of data analytics tools baked into the websites. Social media's value is derived from its ability to interpret lead responses quickly, identify potential areas for improvement, and seamlessly integrate those improvements into future social media marketing campaigns. Social media campaigns enable companies to utilize much more targeted ads that provide value to your customers and returns for your company.

Social media is a great tool in helping your brand tone of voice and brand personality shine through. While written content can help, the person to person interaction of social media can truly help your audience understand your voice and tone. 

Steps to Take Before Implementing an Inbound Marketing Campaign

Inbound marketing is one of the most effective strategies a company can leverage to increase sales of its products and services. Inbound marketing focuses more on the user experience while interacting with your brand, as opposed to focusing on the outbound marketing message you want to send. Inbound marketing brings more people to your company portals, like social pages or your website and blog, through more organic means than traditional marketing tactics.

4 Effective Ways to Generate Leads From Your Website

Many B2B companies find it challenging to convert their website visitors into leads. In fact, over 40% of B2B marketing professionals say that converting leads into customers is the biggest challenge they face. They don’t know where or how to begin, but they know they need more – and better – leads. For them, lead generation and conversion is still entrenched in the traditional methods of referrals, direct mail, cold calling and advertising.