Marketing With Purpose | 41 Orange Blog

Gregg Anderson

Gregg is principal and senior advisor of 41 Orange.
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Recent Posts

The Best Types of Emails for B2B Lead Generation

Email marketing plays a critical role in almost every modern internet marketing strategy, but what messages should you be sending to convert that mailing list into a rich set of high-potential leads? Good marketing using the latest tools emphasizes personalization and the nurturing of good relationships—here are the emails that make that happen.

Utilizing Social Media to Reflect Brand Values

Social media marketing is one of the most transparent forms of marketing yet. It's interactive, responsive, and comes with its own set of data analytics tools baked into the websites. Social media's value is derived from its ability to interpret lead responses quickly, identify potential areas for improvement, and seamlessly integrate those improvements into future social media marketing campaigns. Social media campaigns enable companies to utilize much more targeted ads that provide value to your customers and returns for your company.

Social media is a great tool in helping your brand tone of voice and brand personality shine through. While written content can help, the person to person interaction of social media can truly help your audience understand your voice and tone. 

Steps to Take Before Implementing an Inbound Marketing Campaign

Inbound marketing is one of the most effective strategies a company can leverage to increase sales of its products and services. Inbound marketing focuses more on the user experience while interacting with your brand, as opposed to focusing on the outbound marketing message you want to send. Inbound marketing brings more people to your company portals, like social pages or your website and blog, through more organic means than traditional marketing tactics.

4 Effective Ways to Generate Leads From Your Website

Many B2B companies find it challenging to convert their website visitors into leads. In fact, over 40% of B2B marketing professionals say that converting leads into customers is the biggest challenge they face. They don’t know where or how to begin, but they know they need more – and better – leads. For them, lead generation and conversion is still entrenched in the traditional methods of referrals, direct mail, cold calling and advertising.

5 Effective B2B Marketing Strategies for Nurturing Leads

Outside of a few rare cases, leads don't convert to sales on their own. B2B customers face a number of challenges when it comes to making their purchasing decisions, from risk-averse procurement protocols to informal research conducted on social media and reviews sites. Nurturing a lead through to a purchase requires the active employment of B2B marketing strategies, and may help your company get an edge over the competition.

The Cost of Marketing: In-house vs. Agency Marketing

Marketing is an essential part of any business and it can make or break a company. This is why many businesses are so cautious about their marketing today. One of the biggest dilemmas that companies are faced with when looking for the best marketing strategies to boost their brands is the choice between an in-house marketing and working with a marketing agency. The dilemma here comes from the fact that most companies operate on a very limited marketing budget. The choice made depends on the priorities and long-term goals of the company and how the decision makers choose to try and help their businesses grow.