As our communication styles continue to change and adapt, there is one channel that has persisted: email. Remember back to the day when you used to have an AOL or SBCGlobal account? While it seems like a lifetime ago and the majority of the public has moved on from using those services, the power of sending and receiving an email has remained strong. Some email marketers believe that consumers are no longer reading their emails and view this channel of communication as outdated. The presumption is incorrect. In fact, email will top 3 billion users by 2020.