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There is always more to learn so it is time to start reading.

Elena Tardella

Elena is a public relations and digital media professional. Having worked with several PR firms and now at an inbound marketing agency. Elena has experience with SEO optimization, content strategy and planning, media relations, social media strategy and community management, coordinating regional and national press opportunities, and more.

Recent Posts

Everything You Need to Know About LinkedIn Video in 2019

It’s the start of a new year and the perfect time to get a fresh perspective on your brand’s marketing strategy. Luckily, there are plenty of quick wins that can be easily incorporated into your marketing strategy this year.

An example is to focus on expanding your social media marketing reach. How are you looking to increase your brand’s presence on social media platforms in 2019? If you’re not creating and posting videos for your company’s LinkedIn account, you should be. Here’s everything you need to know about LinkedIn video for 2019.  

8 Changes to Facebook Advertising: Summer Edition

Recently, it seems as though when you talk or hear about Facebook it’s negative. In the media, Facebook has been the center of attention for their need to increase security and transparency across its platform. Despite the media frenzy, Facebook hasn’t lost any energy that it normally puts into improving its platform and other channels with regular updates. In fact, over the summer there have been numerous updates and changes to its algorithm that are affecting the way ads are being displayed. Here are 8 Facebook advertising updates that have been implemented in the past three months:

6 Tips for Writing Copy that Converts

We’ve all heard the phrase: content is king. What that phrase translates to is that creating engaging, authentic and useful copy is a crucial element of your company’s marketing strategy. But not all content is effective. In fact, writing copy for your company’s website is not as easy as it sounds. It takes time, thought, effort and practice to develop copy that will increase your site’s conversion rates. It is a difficult skill and one that takes time to master. Here are six tips to help improve your company’s content marketing best practices that will help to improve low online conversion:

Top 9 Email Marketing Best Practices

As our communication styles continue to change and adapt, there is one channel that has persisted: email.

Remember back to the day when you used to have an AOL or SBCGlobal account? While it seems like a lifetime ago and the majority of the public has moved on from using those services, the power of sending and receiving an email has remained strong.