Marketing With Purpose | 41 Orange Blog

The Blog

There is always more to learn so it is time to start reading.

Brianna Zantman

Brianna Zantman is an advertising professional who has experience in digital marketing, radio and print-publication media buying, video project management, paid media, social media marketing, public relations, graphic design and photography (Adobe Creative Suite), SEO optimization, campaign and creative strategy. Brianna holds a Bachelor’s of Arts degree in Journalism with a specialization in Advertising and a minor in Art from San Diego State University.

Recent Posts

Best B2B Content: Analysis and Insight from Over 50,000 Articles

Want to create a listacle but thinking this strategy has been burned out? Worry not - it’s 2020 and readers still love them. B2B content doesn’t have to be boring and there are strategies to make your B2B content the perfect for your target audience. 

41 Orange Culture: Nov. & Dec. 2019

Season’s Greetings and Happy New Year from your favorite marketers! November and December were very festive months in Old Town, San Diego as our office celebrated many professional and personal successes and milestones! Here’s our holiday recap! 

Tips for Using Regional Events in your Marketing and Sales Funnel

There are many ways to help your marketing efforts and sales funnel --  but one of the most effective can be hosting events. Curating events is a fun way to increase lead generation, build a community, gain credibility and build relationships. In this article you will see how we have broken down the benefits of event marketing and why we think that events with peer to peer interactions can be the most beneficial to your business. 

21 Best Hacks for Google Docs Marketers Need to Know

Everything from formatting to collaboration, we have compiled a list of the best hacks for Google Docs that we’ve come across.

Marketing Hashtag Best Practices to Increased Social Media Traffic

If you’re a social media wizard or are still wondering “what does hashtag mean” or “what are hashtags used for” then this guide will help you maximize the potential of hashtags, and help you ensure increased traffic for your business.

Facebook Ads: What Makes Videos and Pictures More Effective

Using visual content is critical in this day and age especially on social media. According to Brain Rules, people only remember 10% of information that they heard three days ago. However, if that information is paired with a relevant picture, people retained 65% of that information three days later.

But what about the rise of video content? According to Vidyard marketers who use video, grow revenue 49% faster than non-video users. Additionally, according to Adobe, 51.9% of marketing professionals name video as the type of content with the best R