Want to create a listacle but thinking this strategy has been burned out? Worry not - it’s 2020 and readers still love them. B2B content doesn’t have to be boring and there are strategies to make your B2B content the perfect for your target audience.
Season’s Greetings and Happy New Year from your favorite marketers! November and December were very festive months in Old Town, San Diego as our office celebrated many professional and personal successes and milestones! Here’s our holiday recap!
There are many ways to help your marketing efforts and sales funnel -- but one of the most effective can be hosting events. Curating events is a fun way to increase lead generation, build a community, gain credibility and build relationships. In this article you will see how we have broken down the benefits of event marketing and why we think that events with peer to peer interactions can be the most beneficial to your business.
If you’re a social media wizard or are still wondering “what does hashtag mean” or “what are hashtags used for” then this guide will help you maximize the potential of hashtags, and help you ensure increased traffic for your business.
Using visual content is critical in this day and age especially on social media. According to Brain Rules, people only remember 10% of information that they heard three days ago. However, if that information is paired with a relevant picture, people retained 65% of that information three days later.
But what about the rise of video content? According to Vidyard marketers who use video, grow revenue 49% faster than non-video users. Additionally, according to Adobe, 51.9% of marketing professionals name video as the type of content with the best R