What does your marketing approach consist of? Depending on your business, it could include outbound strategies, social media promotion, SEO, inbound, content marketing or a combination of two or more of these. The simple reality is that the more calculated tactics you use in your game plan, the better your overall strategy and ROI will be.
If you hear the term “inbound marketing” more than seven times a day, you’re probably familiar with Hubspot. This popular all-in-one marketing automation, sales enablement and CRM software allows for effortless lead generation and detailed ROI measurements, all under one user-friendly interface.
If you’ve ever produced content for public distribution, you’ve probably struggled with lack of awareness or engagement— it’s the most daunting part of the process.
I’m just going to say it: if you’re not utilizing email in your B2B marketing strategy, you’re already doing it wrong. Some skeptically note this method as “inbox spamming” but that’s far from the whole story—in fact, a study by the Data and Marketing Association (DMA) concluded that for every $1 spent, there is a $38 return on investment (ROI).
The perpetual evolution of the technology used in digital marketing has gradually abated human intellect as a mere supplement to the rapidly maturing world of artificial intelligence — and 2019 trends will, no doubt, continue to confirm that.
The internet is a comprehensive accumulation of content in every virtual shape and form. According to Brandwatch.com, 91.8 million blog posts are published monthly on WordPress alone, 3.2 billion images are shared daily on the internet and Google processes more than 40 thousand searches per second.