Marketing With Purpose | 41 Orange Blog

The Blog

There is always more to learn so it is time to start reading.

Bianca Sanborn

Content Coordinator Bianca has a strong background in journalism as the former Sports Editor for the Sonoma State STAR, a nationally recognized college newspaper. She also has 5 years of experienced in social media management through the STAR and various professional endeavors. Her passions include painting, music production, graphic design, photography, and videography — skills she’s often able to utilize in her profession. She graduated from Sonoma State University with Honors and a Communications degree in May 2018, and has been with 41 Orange since October of that same year.

Recent Posts

Why You Shouldn’t Be Afraid to Outsource Your Content Marketing

What does your marketing approach consist of? Depending on your business, it could include outbound strategies, social media promotion, SEO, inbound, content marketing or a combination of two or more of these. The simple reality is that the more calculated tactics you use in your game plan, the better your overall strategy and ROI will be.

10 Tools You're Not Using in Hubspot, But Should

If you hear the term “inbound marketing” more than seven times a day, you’re probably familiar with Hubspot. This popular all-in-one marketing automation, sales enablement and CRM software allows for effortless lead generation and detailed ROI measurements, all under one user-friendly interface.  

The Future of Content Marketing

If you’ve ever produced content for public distribution, you’ve probably struggled with lack of awareness or engagement— it’s the most daunting part of the process.

Email Marketing Strategy and Tips for Successful Campaigns

I’m just going to say it: if you’re not utilizing email in your B2B marketing strategy, you’re already doing it wrong. Some skeptically note this method as “inbox spamming” but that’s far from the whole story—in fact, a study by the Data and Marketing Association (DMA) concluded that for every $1 spent, there is a $38 return on investment (ROI).

9 Mobile Marketing Trends for 2019

The perpetual evolution of the technology used in digital marketing has gradually abated human intellect as a mere supplement to the rapidly maturing world of artificial intelligence — and 2019 trends will, no doubt, continue to confirm that.

Content Development Strategies

The internet is a comprehensive accumulation of content in every virtual shape and form. According to Brandwatch.com, 91.8 million blog posts are published monthly on WordPress alone, 3.2 billion images are shared daily on the internet and Google processes more than 40 thousand searches per second.