Results from marketing driven efforts are great, but they mean nothing if you cannot show how the efforts turned into results. It makes sense that someone spending dollars on marketing would want to understand how those dollars turned from efforts back into dollars. Luckily, whether you need to show how the contact you attracted through social media, turned into a lead, was nurtured through a drip and converted on a landing page; or just show the number of attendees who registered for an event, hubspot has you covered.
With its many awesome built-in features, WordPress can be a marketer’s best friend. But with all the changes constantly being made to the platform, along with all of the new search engine-related items to keep up with, it doesn't hurt to keep a few extra friends by your side. Here are five WordPress plugins that we think you need.
Where you land in a Google search engine ranking can mean everything for your business’ success. Just like a good location for a brick-and-mortar business, a good search engine ranking makes your online business easier to reach. The problem is there are just way too many websites out there for Google to search every site. If you want to make the list, you are going to have to find a way to boost your search rankings.