Marketing With Purpose | 41 Orange Blog

Aaron Wolpoff

Aaron’s specific expertise is pinpointing opportunities for growth acceleration, formulating precise strategies around these opportunities, and executing consistently through tactical planning and a flexible approach that gets results.

Recent Posts

5 Ways to Support Your Sales Team With Marketing Content

Sales and Marketing are both fundamental components of a thriving organization. Their co-existence should be a harmonious and symbiotic relationship. Yet all too often these two departments are at odds with each other, and ready to do battle over why leads aren’t closing, or sales goals aren’t being met. More than likely, Sales will criticize the marketing content for being off-target, and Marketing will blame the sales reps for being lazy and unmotivated. But what if Sales is right, and the marketing content is the problem? What can a supportive marketer do to be proactive and helpful and restore the alliance between the two factions?