Marketing With Purpose | 41 Orange Blog

Power Your Marketing with SMART Goals to Achieve Stellar Results [TEMPLATE INCLUDED]

 Setting actionable marketing goals using this SMART exercise is perfect for marketers, like you, to figure out how to set achievable goals for your team—and reach them.

Planning is never easy for marketing teams, and in fact, most of us are such hit-the-ground-running-types, we tend to make goals without always ironing out all the finer details to achieve them. Oftentimes, metrics are used to measure the goals effectiveness once set in motion, but the planning part can get overlooked, or glossed over, in the heat of the moment to get a campaign up and running.

Can Bots Write Good Marketing Content?

We are living in an era of technological advancements and are heading toward a time when Artificial Intelligence may overtake human efforts. One such example is the growing use of AI bots in business. These robots seem to have found their place in various wings of businesses on everything from messaging platforms to apps.

Topic Modeling: The Importance of Connecting Keywords

Focus content around a specific keyword or longtail keyword, while a critical aspect of any online marketing campaign, shouldn’t be your sole focus. In fact, the structure and model of your posts and content are just as important as the keywords you utilize. There are four key aspects of SEO:

Avoiding Keyword Cannibalization in Your Website Content

By now you are familiar with SEO and the use of keywords. SEO stands for “search engine optimization" which means that you optimize the page content on your website to boost results in search engines, the higher your website appears in search, the more likely that more traffic will land on your website, increasing conversion rates.

What's the Deal with Facebook Chatbots?

Right this moment, there are over 2 billion people on Facebook. Chasing its heels comes Facebook’s messenger app, Messenger, at 1.23 billion and rapidly growing. While many marketers have noted the importance of Facebook as a social media platform and a great place for digital ads in recent years, far too few have capitalized upon the opportunity to interact with customers more directly, through chat and messaging.

Extending the Life of Your Evergreen Blog Content

Content marketing is the backbone of any Internet marketing campaign. If you're unfamiliar with the term, content marketing is the drafting, publishing, and sharing of “content” (i.e. blogs, articles, and releases) that inform your customers about your products, services, and issues related to your industry. However, creating content is slow and expensive. Your content marketing strategy needs to be written well, relevant, original and targeted to a very specific audience for it to perform well. This type of marketing strategy costs time and money but great content can drive clients to your website, and long-lasting blog posts can generate traffic for months, maybe even years.