When you sit and think about it, documenting your marketing strategy is a no-brainer. Of course, you’d like a well thought out roadmap that will show you where you are, as well as where you’re going. However, the reality is that in the hustle and bustle of ongoing projects and sudden campaign opportunities it feels like there isn’t always time to document your content marketing strategy. In fact, only 37-61 percent of marketing professionals do document their content strategy.
What can get forgotten in the content marketing world, when examining your website and improving its design, is that the whole purpose of your website is to maintain and/or increase sales. Your website is the main, and often first, point of contact for your customers, and how successful your business is can depend on how well your website is set up for lead generation.
Influencer marketing has become a driving force for brands to expand their reach and grow their audience. Influencer marketing isn’t just about Instagram, Youtube and promoting products and services; it’s about earning people’s trust.
“Content is king!” How many times have you heard that over the last three years? I’d guess it’s more than you’d like at this point.
Though it’s a hot topic and thrown around frequently, it’s not a phrase that’s going to go away anytime soon.
Using visual content is critical in this day and age especially on social media. According to Brain Rules, people only remember 10% of information that they heard three days ago. However, if that information is paired with a relevant picture, people retained 65% of that information three days later.
But what about the rise of video content? According to Vidyard marketers who use video, grow revenue 49% faster than non-video users. Additionally, according to Adobe, 51.9% of marketing professionals name video as the type of content with the best R
Google has a long history of playing its cards close to its chest when it comes to their search algorithms. These closely guarded secrets have driven marketers and the content marketing world crazy as they jockey for position on Google’s front page. With the introduction of social media, the possibilities for SEO seemed endless. Enter the million (or billion) dollar question: