Mistakes are a scary and unavoidable part of life. It’s how we learn and how we grow. As the old adage goes, you get ‘knocked down 6 times, and stand up 7’...or something like that.
The digital age is owned by search engines and social channels that all marketers must leverage to share content with their audiences. The content marketing landscape changes almost every week. We’re already halfway through the year, and marketers have seen their content strategies being moved by GDPR, Facebook updates, and influencer marketing trends. Marketers must shape content in new ways. Grab a drink and settle in. We’ve bundled up all the content tactics needed to create a successful content marketing strategy in 2018. Let’s get started.
It’s coming. The connection of all physical things to the internet is on the horizon (and in some ways, it’s already being put into place). The possibilities of these new applications are seemingly endless, but this also means that with the interconnectedness of all physical objects to the internet, marketing strategy is going to take on a whole new meaning. The evolution is upon us, and as astute students of the marketing world, it’s time to buckle up and get ready for a new breed of digital marketing.
Running a blog on your business website is an excellent way to draw attention to your brand’s products and services. Unfortunately, if you don’t produce relevant “pillar content” that captures your audience, you won’t go very far.
As seasoned content marketers, we’d like to believe that we can magically teleport ideas to the screen, ready to publish. We want to be as prolific as George R. R. Martin and produce volumes of engaging content, with readers hanging on our every word. But sometimes, with our favorite font at the ready, and a perfectly calibrated Retina display, we sit down to create, and… nothing. Just a blinking cursor reminding us that time is passing by. No matter how well-intentioned we are, there are times when the inspiration well runs dry, and everything grinds to a halt. If this has happened to you, you know how frustrating it can be.