Marketing With Purpose | 41 Orange Blog

Email Marketing Strategy and Tips for Successful Campaigns

I’m just going to say it: if you’re not utilizing email in your B2B marketing strategy, you’re already doing it wrong. Some skeptically note this method as “inbox spamming” but that’s far from the whole story—in fact, a study by the Data and Marketing Association (DMA) concluded that for every $1 spent, there is a $38 return on investment (ROI).

21 Best Hacks for Google Docs Marketers Need to Know

Everything from formatting to collaboration, we have compiled a list of the best hacks for Google Docs that we’ve come across.

Everything You Need to Know About LinkedIn Video in 2019

It’s the start of a new year and the perfect time to get a fresh perspective on your brand’s marketing strategy. Luckily, there are plenty of quick wins that can be easily incorporated into your marketing strategy this year. An example is to focus on expanding your social media marketing reach. How are you looking to increase your brand’s presence on social media platforms in 2019? If you’re not creating and posting videos for your company’s LinkedIn account, you should be. Here’s everything you need to know about LinkedIn video for 2019.  

Using Internal Linking to Improve your Search Rankings

Where you land in a Google search engine ranking can mean everything for your business’ success. Just like a good location for a brick-and-mortar business, a good search engine ranking makes your online business easier to reach. The problem is there are just way too many websites out there for Google to search every site. If you want to make the list, you are going to have to find a way to boost your search rankings.

A Step-by-Step Guide to Content Production Process

When it comes to the production of a product, we’ve all heard of the economies of scale. The more you produce, the easier and more cost-effective it is. However, the same isn’t necessarily true when it comes to content production.

How to Create the Perfect About Page for Your Company Website

As people visit your website, they are learning all about the services you provide and who your customers are. When a visitor clicks on the website about page that means they want to know more about your company and why it exists.