Marketing With Purpose | 41 Orange Blog

Has Your Website Been Penalized by Google? How You Can Fix It

Google aims to match its users with content that best answers their questions and search requests.  To accomplish this goal , Google’s search engine usually changes an does an algorithm update which finetunes the process.

Google updates are  generally  met with anxiety because marketers don’t know which of their current practices will take a hit. Months of work can go up in smoke  and  your site can  be   taken  out of the search index in the blink of an eye. It’s the period when everyone in the SEO space  is kept  on their toes.

5 Useful & Effective HubSpot Workflows to Win More Customers

 Marketing automation is incredibly powerful, but when you get started, it can also be incredibly overwhelming.

Many marketers onboard HubSpot and then are left wondering, “How can we get the most of this platform? How do we utilize all these tools to nurture sales leads more effectively?”

After more than 200 HubSpot campaigns, I can safely tell you that the answer to both those questions is workflows.

Hyper-Personalized Marketing: Why Unique Messaging Wins in 2018

Let's face it. It's 2018, and with new technology, our capabilities of marketing at a personalized level continue to surpass what was possible, year after year.

If you haven't started personalizing the majority of your digital marketing efforts by now, you might as well go back to promoting your content through a horse-riding messenger boy.

Top 9 Email Marketing Best Practices

As our communication styles continue to change and adapt, there is one channel that has persisted: email. Remember back to the day when you used to have an AOL or SBCGlobal account? While it seems like a lifetime ago and the majority of the public has moved on from using those services, the power of sending and receiving an email has remained strong. Some email marketers believe that consumers are no longer reading their emails and view this channel of communication as outdated. The presumption is incorrect. In fact, email will top 3 billion users by 2020.

Local Search Ranking for Small Businesses - An Easy 1, 2, 3


For many small business owners, the jargon of optimizing for local search rankings can be a daunting journey reminiscent of a Wizard of Oz-esque trek through the unknown.

5 Ways to Support Your Sales Team With Marketing Content

Sales and Marketing are both fundamental components of a thriving organization. Their co-existence should be a harmonious and symbiotic relationship. Yet all too often these two departments are at odds with each other, and ready to do battle over why leads aren’t closing, or sales goals aren’t being met. More than likely, Sales will criticize the marketing content for being off-target, and Marketing will blame the sales reps for being lazy and unmotivated. But what if Sales is right, and the marketing content is the problem? What can a supportive marketer do to be proactive and helpful and restore the alliance between the two factions?