Marketing With Purpose | 41 Orange Blog

Understanding the Link Between ROI and KPI

Galileo Galilei said it best, “Count what is countable, measure what is measurable, and what is not measurable, make measurable” He probably wasn’t thinking about Return on Investment (ROI) and Key Performance Indicators (KPI) when he said that, but we are!

How to Create Mobile-Friendly Content

More than half of digital content consumption happens on mobile devices. In fact, users spend about 69% of their media time on smartphones. It’s essential to create content that is not only mobile responsive but also optimized and appealing. Visitors are more likely to become customers if they have an easy and enjoyable mobile experience. With more people using their phone to read emails than to make calls, it’s essential to prioritize mobile device optimization when creating content.

Marketing Hashtag Best Practices to Increased Social Media Traffic

If you’re a social media wizard or are still wondering “what does hashtag mean” or “what are hashtags used for” then this guide will help you maximize the potential of hashtags, and help you ensure increased traffic for your business.

8 Changes to Facebook Advertising: Summer Edition

Recently, it seems as though when you talk or hear about Facebook it’s negative. In the media, Facebook has been the center of attention for their need to increase security and transparency across its platform. Despite the media frenzy, Facebook hasn’t lost any energy that it normally puts into improving its platform and other channels with regular updates. In fact, over the summer there have been numerous updates and changes to its algorithm that are affecting the way ads are being displayed. Here are 8 Facebook advertising updates that have been implemented in the past three months:

8 Most Common PPC Management Mistakes

Pay-per-click (PPC) management is crucial to a successful marketing strategy. How crucial? It is estimated that businesses earn $2 for every $1 they spend on PPC campaigns – when they’re done correctly.

10 Communication Skills that Are Crucial for Sales Success

If a part of your job involves sales, then you’re likely already well aware of how important communicators are. The ability to persuade someone’s viewpoint is vital in a sales role. Selling is the art of convincing people to think the way you do. Whether you’re selling a product or service or you want them to invest in your company, the root of all sales is being an excellent communicator.